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mrev management revue
Volume 24 (2013), Issue 3- Publisher
- Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2013
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Communicatio Socialis (ComSoc)
Volume 46 (2013), Issue 3-4- Publisher
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Communicatio Socialis (ComSoc)
Volume 46 (2013), Issue 2- Publisher
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Communicatio Socialis (ComSoc)
Volume 45 (2012), Issue 1- Publisher
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Communicatio Socialis (ComSoc)
Volume 45 (2012), Issue 2- Publisher
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Communicatio Socialis (ComSoc)
Volume 45 (2012), Issue 3- Publisher
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Communicatio Socialis (ComSoc)
Volume 45 (2012), Issue 4- Publisher
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Product Placement in Deutschland
Einsatz und Regulierung- Publisher
- Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2012
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»Schalten Sie um auf Erfolg!«
Paradoxe Versprechen von Arbeit und Anerkennung im Versicherungs-Strukturvertrieb. Mit einem Beitrag von Birgit Geissler- Publisher
- Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2012
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MedienWirtschaft
Volume 9 (2012), Issue 4- Publisher
- New Business Verlag, Hamburg 2012
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Distributionsmanagement
Das Management der Absatzkanäle- Publisher
- Vahlen, München 2012
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Vertriebskonzeption und Vertriebssteuerung
Die Instrumente des integrierten Kundenmanagements - CRM- Publisher
- Vahlen, München 2012
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Marketing- und Vertriebsrecht
Lehr- und Praxishandbuch zum Gewerblichen Rechtsschutz, Kartell- und Vertriebsrecht- Publisher
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Kommunikationspolitik
Systematischer Einsatz der Kommunikation für Unternehmen- Publisher
- Vahlen, München 2012
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Relationship Marketing
Das Management von Kundenbeziehungen- Publisher
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MedienWirtschaft
Volume 9 (2012), Issue 3- Publisher
- New Business Verlag, Hamburg 2012
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Marketing ZFP
Volume 34 (2012), Issue 1- Publisher
- Vahlen, München 2012
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Marketing ZFP
Volume 34 (2012), Issue 2- Publisher
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Marketing ZFP
Volume 34 (2012), Issue 3- Publisher
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Marketing ZFP
Volume 34 (2012), Issue 4- Publisher
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MedienWirtschaft
Volume 9 (2012), Issue 1- Publisher
- New Business Verlag, Hamburg 2012
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MedienWirtschaft
Volume 9 (2012), Issue 2- Publisher
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mrev management revue
Volume 23 (2012), Issue 1- Publisher
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JEEMS Journal of East European Management Studies
Volume 17 (2012), Issue 1- Publisher
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mrev management revue
Volume 23 (2012), Issue 2- Publisher
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JEEMS Journal of East European Management Studies
Volume 17 (2012), Issue 2- Publisher
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mrev management revue
Volume 23 (2012), Issue 3- Publisher
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mrev management revue
Volume 23 (2012), Issue 4- Publisher
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zfwu Zeitschrift für Wirtschafts- und Unternehmensethik
Volume 13 (2012), Issue 3- Publisher
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- zfwu Zeitschrift für Wirtschafts- und Unternehmensethik
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