Cover of book: Distributionsmanagement
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Distributionsmanagement

Das Management der Absatzkanäle
Authors:
Publisher:
 2012

Bibliographic data

Copyright year
2012
ISBN-Print
978-3-8006-2298-6
ISBN-Online
978-3-8006-4477-3
Publisher
Vahlen, München
Series
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Language
German
Pages
487
Product type
Book Titles

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 17
    1. 1 Distribution im gesamtwirtschaftlichen Kontext No access 18 - 26
    2. 2 Distribution im Rahmen der Betriebswirtschaft No access 26 - 38
    3. 3 Distribution im Rahmen des Marketing Management No access 38 - 50
    1. 1 Eigenschaften von Absatzkanälen No access 50 - 67
    2. 2 Institutionen und Akteure der Distribution No access 67 - 75
    3. 3 Absatzkanalalternativen No access 75 - 103
    4. 4 Distributionsmanagement in unterschiedlichen Branchen No access 103 - 124
    1. 1 Modell des Distributionsmanagements No access 124 - 131
    2. 2 Informationsgrundlagen des Distributionsmanagements No access 131 - 257
    3. 3 Ziele im Distributionsmanagement No access 257 - 260
    4. 4 Mikro-Ebene des Distributionsmanagements No access 260 - 402
    5. 5 Makro-Ebene des Distributionsmanagements No access 402 - 454
    6. 6 Controlling in der Distribution No access 454 - 482
  5. Stichwortverzeichnis No access 482 - 487

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