Marketing ZFP

doi:10.15358/0344-1369-2025-4

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Marketing ZFP

Marketing ZFP - Journal of Research and Management

Editors:: Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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ISSN-Print: 0344-1369
ISSN-Online: 0344-1369
Publisher: Vahlen, München
Language: Deutsch
Product type: Journal

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Volume 47 (2025), Edition 4

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 2025

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Volume 47 (2025), Edition 4

While managers are a cornerstone of the modern market economy, people might negatively stereotype managers’ morality. This study reveals that negative moral stereotypes of managers are associated with destabilized public trust in the economic...

Verlag C.H.Beck, München 2025

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Volume 47 (2025), Edition 4

Delivering a superior customer experience (CX) is a key source of competitive advantage. However, existing measurement approaches often overlook the multidimensional and dynamic nature of CX. Because CX responses vary across contexts and cultural...

Verlag C.H.Beck, München 2025

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Marketing ZFP

Summary

Bibliographic data

Newest volume

Marketing ZFP

Newest articles

Titelei/Inhaltsverzeichnis

Editorial

Negative Moral Stereotypes of Managers: Antecedents, Consequences, and Boundary Conditions

Mind the Anchor: Mindfulness Strengthens Anchoring Bias in Marketing Negotiations

Among the Stars: A Text-Based Approach to Analyzing Online Customer Experience