Cover of Volume: Marketing ZFP Volume 47 (2025), Edition 3
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Journal

Marketing ZFP

Marketing ZFP - Journal of Research and Management
Publishers:
Daniel Baier, University of Bayreuth, Germany, Yasemin Boztug, University of Goettingen, Germany, Heribert Gierl, University of Augsburg, Germany, Andrea Gröppel-Klein, Saarland University, Germany, Lutz Hildebrand, Humboldt-University of Berlin, Germany, Joerg Koenigstorfer, Technical University of Munich, Germany, Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany, Hans Mühlbacher, University of Monaco, Principality of Monaco, Henrik Sattler, University of Hamburg, Germany, Bernhard Swoboda, University of Trier, Germany, Dirk Temme, University of Wuppertal, Germany, Udo Wagner, Modul University Vienna, Austria
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2023 - Volume 45

Cover of Volume: Marketing ZFP Volume 45 (2023), Edition 2
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Volume 45 (2023), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2023
Authors: , , , , , , , , , , , , , , ,
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Cover of Volume: Marketing ZFP Volume 45 (2023), Edition 1
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Volume 45 (2023), Edition 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2023
Authors: , , , , , , ,
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Cover of Volume: Marketing ZFP Volume 45 (2023), Edition 3
Volume
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Volume 45 (2023), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2023
Authors: , , , , , , , , , ,
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2024 - Volume 46

Cover of Volume: Marketing ZFP Volume 46 (2024), Edition 2
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Volume 46 (2024), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2024
Authors: , , , , , , , , , , , ,
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Cover of Volume: Marketing ZFP Volume 46 (2024), Edition 4
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Volume 46 (2024), Edition 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2024
Authors: , , , , , , , , , , , ,
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Cover of Volume: Marketing ZFP Volume 46 (2024), Edition 1
Volume
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Volume 46 (2024), Edition 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2024
Authors: , , , , , , ,
Download Volume (PDF)
Cover of Volume: Marketing ZFP Volume 46 (2024), Edition 3
Volume
Partial access

Volume 46 (2024), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2024
Authors: , , , , , , , ,
Download Volume (PDF)

2025 - Volume 47

Cover of Volume: Marketing ZFP Volume 47 (2025), Edition 3
Volume
Partial access

Volume 47 (2025), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2025
Authors: , , , , , , , , , , ,
Download Volume (PDF)
Cover of Volume: Marketing ZFP Volume 47 (2025), Edition 2
Volume
Partial access

Volume 47 (2025), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2025
Authors: , , , , , , , , ,
Download Volume (PDF)
Cover of Volume: Marketing ZFP Volume 47 (2025), Edition 1
Volume
Partial access

Volume 47 (2025), Edition 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2025
Authors: , , , , , , , , ,
Download Volume (PDF)

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