Cover of Volume: Marketing ZFP Volume 47 (2025), Edition 3
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Journal

Marketing ZFP

Marketing ZFP - Journal of Research and Management
Editors:
Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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2025 - Volume 47

Cover of Volume: Marketing ZFP Volume 47 (2025), Edition 3
Volume
Partial access

Volume 47 (2025), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2025
Authors:
Cover of Volume: Marketing ZFP Volume 47 (2025), Edition 2
Volume
Partial access

Volume 47 (2025), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2025
Authors:
Cover of Volume: Marketing ZFP Volume 47 (2025), Edition 1
Volume
Partial access

Volume 47 (2025), Edition 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2025
Authors:

2024 - Volume 46

Cover of Volume: Marketing ZFP Volume 46 (2024), Edition 3
Volume
Partial access

Volume 46 (2024), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2024
Authors:
Cover of Volume: Marketing ZFP Volume 46 (2024), Edition 4
Volume
Partial access

Volume 46 (2024), Edition 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2024
Authors:
Cover of Volume: Marketing ZFP Volume 46 (2024), Edition 2
Volume
Partial access

Volume 46 (2024), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2024
Authors:
Cover of Volume: Marketing ZFP Volume 46 (2024), Edition 1
Volume
No access

Volume 46 (2024), Edition 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2024
Authors:

2023 - Volume 45

Cover of Volume: Marketing ZFP Volume 45 (2023), Edition 4
Volume
No access

Volume 45 (2023), Edition 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2023
Authors:
Cover of Volume: Marketing ZFP Volume 45 (2023), Edition 3
Volume
No access

Volume 45 (2023), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2023
Authors:
Cover of Volume: Marketing ZFP Volume 45 (2023), Edition 2
Volume
No access

Volume 45 (2023), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2023
Authors:

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