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Ambivalenzen des Luxuskonsums
Zwischen Faszination, Dekadenz und Nachhaltigkeit- Publisher
- Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2025
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Marketing ZFP
Volume 46 (2024), Issue 2- Publisher
- Vahlen, München 2024
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Marketing ZFP
Volume 45 (2023), Issue 3- Publisher
- Vahlen, München 2023
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- transcript, Bielefeld 2023
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Marke, Nachhaltigkeit und Verbraucherpolitik
Die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung- Publisher
- Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2022
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Marketing ZFP
Volume 43 (2021), Issue 1-2- Publisher
- Vahlen, München 2021
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WiSt - Wirtschaftswissenschaftliches Studium
Volume 50 (2021), Issue 2-3- Publisher
- Vahlen, München 2021
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Die dunklen Seiten des Konsums
Alte Probleme, neue Herausforderungen- Publisher
- Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2020
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Marketing ZFP
Volume 42 (2020), Issue 2- Publisher
- Vahlen, München 2020
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Transformationen des Konsums
Vom industriellen Massenkonsum zum individualisierten Digitalkonsum- Publisher
- Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2019
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WiSt - Wirtschaftswissenschaftliches Studium
Volume 47 (2018), Issue 1- Publisher
- Vahlen, München 2018
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Marketing ZFP
Volume 40 (2018), Issue 2- Publisher
- Vahlen, München 2018
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Marketing ZFP
Volume 37 (2015), Issue 2- Publisher
- Vahlen, München 2015
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Marketing ZFP
Volume 37 (2015), Issue 1- Publisher
- Vahlen, München 2015
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- Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2014
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Marketing ZFP
Volume 36 (2014), Issue 4- Publisher
- Vahlen, München 2014
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Marketing ZFP
Volume 36 (2014), Issue 3- Publisher
- Vahlen, München 2014
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Marketing ZFP
Volume 36 (2014), Issue 2- Publisher
- Vahlen, München 2014
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Marketing ZFP
Volume 36 (2014), Issue 1- Publisher
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Marketing ZFP
Volume 35 (2013), Issue 1- Publisher
- Vahlen, München 2013
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Marketing ZFP
Volume 35 (2013), Issue 2- Publisher
- Vahlen, München 2013
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Volume 35 (2013), Issue 3- Publisher
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Marketing ZFP
Volume 35 (2013), Issue 4- Publisher
- Vahlen, München 2013
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Marketing ZFP
Volume 34 (2012), Issue 1- Publisher
- Vahlen, München 2012
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Marketing ZFP
Volume 34 (2012), Issue 2- Publisher
- Vahlen, München 2012
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Volume 34 (2012), Issue 3- Publisher
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Marketing ZFP
Volume 34 (2012), Issue 4- Publisher
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