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Verlag C.H.Beck, München 2013
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Volume 35 (2013), Edition 2
Marketing ZFP- Journal:
- Marketing ZFP
- Publisher:
- 2013
Summary
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographic data
- ISSN-Print
- 0344-1369
- ISSN-Online
- 0344-1369
- Publisher
- Vahlen, München
- Language
- German
- Product type
- Volume
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Page 75 - 78
Verlag C.H.Beck, München 2013
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Page 79 - 90
The objective of this paper is to improve our understanding of the relationships between emotional states and luxury consumption. Current theorizing suggests that the valence of an emotional state alone cannot explain indulgent consumption but that...
Verlag C.H.Beck, München 2013
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Page 91 - 103
Luxury brands such as Louis Vuitton, Gucci, or Chanel regularly expand beyond their core business and nowadays offer a wide range of products including accessories, perfumes, watches or jewelry, and even services. The use of brand extensions has...
Verlag C.H.Beck, München 2013
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Page 104 - 117
Traditional pricing procedures do not equally apply to luxury brands. Rather than driving sales at any price, pricing luxury brands requires specific procedures to enhance and preserve the image of finest quality, prestige, rarity, and hedonic...
Verlag C.H.Beck, München 2013
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Page 118 - 130
The pricing of luxury goods differs considerably from the pricing of regular products. Whereas the purpose of the latter is focused on functionality, the consumption of luxury goods is rather symbolic. Consumers use their symbolic value as a vehicle...
Verlag C.H.Beck, München 2013
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Page 131 - 143
Verlag C.H.Beck, München 2013
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Page 144 - 154
By drawing upon Symbolic Self-Completion theory and the Technology Acceptance model, a theoretical model is developed for omnichannel luxury retailing. The theoretical model unifies the inner-directed, hedonic aspects of luxury consumption and the...
Verlag C.H.Beck, München 2013
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