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Verlag C.H.Beck, München 2020
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Volume 42 (2020), Edition 2
Marketing ZFP- Journal:
- Marketing ZFP
- Publisher:
- 04.09.2020
Summary
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographic data
- ISSN-Print
- 0344-1369
- ISSN-Online
- 0344-1369
- Publisher
- Vahlen, München
- Language
- German
- Product type
- Volume
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Verlag C.H.Beck, München 2020
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Health has become a crucial advertising factor for food producers and retailers. Firms can now use health claims as effective tools to differentiate their products. However, several critical issues impact the efficiency of such health claims. In...
Verlag C.H.Beck, München 2020
Authors: , ,
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This research explores the crossmodal correspondences within the field of sensory marketing. In particular, we investigate crossmodal effects between the visual, olfactory, and haptic senses. An extensive literature review reveals a lack of studies...
Verlag C.H.Beck, München 2020
Authors: , , ,
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Brand managers increasingly appeal to altruistic consumer motives by emphasizing corporate social responsibility (CSR) in marketing communication. However, little empirical evidence describes how CSR converts into market demand. This study...
Verlag C.H.Beck, München 2020
Authors: , , ,
