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Verlag C.H.Beck, München 2024
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Volume 46 (2024), Edition 2
Marketing ZFP- Journal:
- Marketing ZFP
- Publisher:
- 05.06.2024
Summary
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice. Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles. The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B. For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographic data
- ISSN-Print
- 0344-1369
- ISSN-Online
- 0344-1369
- Publisher
- Vahlen, München
- Language
- German
- Product type
- Volume
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Luxury retailers are increasingly considering the introduction of service robots in their stores to enhance the value proposition and reshape the dynamics of both the service encounter and the customer experience. Although the literature recognizes...
Verlag C.H.Beck, München 2024
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Increasingly, businesses rely on AI-driven tools like chatbots to facilitate customer communication. However, chatbot services might not always run flawlessly, yet there remains a gap in comprehensive research regarding consumer responses to such...
Verlag C.H.Beck, München 2024
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Page 32 - 62
The purpose of this paper is twofold. The first purpose is to contribute to knowledge about the effect of color on brand attitude in a specific case of advertising: the coloration of ads that promote togetherness or avoidance of loneliness. We found...
Verlag C.H.Beck, München 2024
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