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Verlag C.H.Beck, München 2013
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Volume 35 (2013), Edition 3
Marketing ZFP- Journal:
- Marketing ZFP
- Publisher:
- 2013
Summary
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographic data
- ISSN-Print
- 0344-1369
- ISSN-Online
- 0344-1369
- Publisher
- Vahlen, München
- Language
- German
- Product type
- Volume
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Page 155 - 158
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Page 159 - 175
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Page 176 - 184
A placebo effect is a physiological effect that arises from receiving a substance that actually has no inherent power to produce this effect (Stewart-Williams/Podd 2004). Placebo effects in marketing refer to variations in efficacies of a product...
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Page 185 - 196
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Page 197 - 216
High levels of active consumer community participation in brand-related communities have been shown to positively influence brand value. To enable marketers to stimulate this important driver of brand success, a large number of studies have been...
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Page 217 - 232
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Verlag C.H.Beck, München 2013
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