Volume 36 (2014), Edition 3

This study reports on a new procedure for tracking the in-store behavior of customers, observed in two grocery stores located in a metropolitan area of a capital city in Europe. Shopping paths were gathered utilizing disguised human observations...

In recent years, retailers have developed numerous innovative promotion instruments to attract their customers. One of these instruments is the use of price lotteries. When applying a price lot-tery, a predetermined portion of the retailer’s...

The Implicit Association Test (IAT) is an instrument to assess implicit associations that are automatically activated in a respondent’s mind. Such implicit associations cannot be measured using traditional self-report questionnaires that are...

We introduce the concept of body spheres into research on advertising. We consider four human body spheres (inside one’s body, outside one’s body, on one’s skin, and hybrid) and products that affect human well-being within these distinct...