Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographische Angaben
ISSN-Print
0344-1369
ISSN-Online
0344-1369
Verlag
Vahlen, München
Sprache
Deutsch
Produkttyp
Ausgabe
Artikel
Artikel
Kein Zugriff
Seite 1 - 162
Verlag C.H.Beck, München 2014
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Seite 163 - 164
Verlag C.H.Beck, München 2014
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Seite 165 - 175
This study reports on a new procedure for tracking the in-store behavior of customers, observed in two grocery stores located in a metropolitan area of a capital city in Europe. Shopping paths were gathered utilizing disguised human observations...
Verlag C.H.Beck, München 2014
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Seite 176 - 186
In recent years, retailers have developed numerous innovative promotion instruments to attract their customers. One of these instruments is the use of price lotteries. When applying a price lot-tery, a predetermined portion of the retailer’s...
Verlag C.H.Beck, München 2014
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Seite 187 - 202
Der Implizite Assoziationstest (IAT) ist ein reaktionszeitbasiertes Verfahren zur Erfassung impliziter (automatisierter) Assoziationen. Deren Messung kann helfen, Zusammenhänge aufzudecken, die traditionellen expliziten Methoden verborgen bleiben...
Verlag C.H.Beck, München 2014
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Seite 203 - 218
We introduce the concept of body spheres into research on advertising. We consider four human body spheres (inside one’s body, outside one’s body, on one’s skin, and hybrid) and products that affect human well-being within these distinct...