Volume 43 (2021), Issue 1-2

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Bibliographic data

ISSN-Print

0344-1369

ISSN-Online

0344-1369

Publisher

Vahlen, München

Language

German

Product Type

Volume

Articles

Article

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Titelei/Inhaltsverzeichnis

Page 1 - 2

Vahlen, München 2021

DOI: 10.15358/0344-1369-2021-1-2-1

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Editorial

Page 3 - 4

Vahlen, München 2021

Authors: Yasemin Boztuğ | Dirk Temme

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The Internationalization of German Marketing Science

Page 5 - 8

Vahlen, München 2021

Authors: Hermann Simon

DOI: 10.15358/0344-1369-2021-1-2-5

Article

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The Interface Between Marketing and Sales: The State of the Art and a Research Agenda

Page 9 - 22

Vahlen, München 2021

Authors: Sören A. Radtke | Marian E. Paul

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Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage

Page 23 - 36

Vahlen, München 2021

Authors: Gerhard Wagner | Sascha Steinmann | Frank Hälsig | Hanna Schramm-Klein

DOI: 10.15358/0344-1369-2021-1-2-23

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How Online Trust and Online Brand Equity Translate Online- and Omni-Channel-Specific Instruments into Repurchase Intentions

Page 37 - 53

Vahlen, München 2021

Authors: Bernhard Swoboda | Amelie Winters | Nils Fränzel

DOI: 10.15358/0344-1369-2021-1-2-37

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Development and Analysis of a Sales-Based Leading Indicator for Economic Developments

Page 54 - 66

Vahlen, München 2021

Authors: Christian Schmitz | Janina-Vanessa Schneider | Jan Helge Guba | Michael Ahlers | Jan Wieseke

DOI: 10.15358/0344-1369-2021-1-2-54

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Emoji Your Story: The Advertising Effectiveness of Emoji-Based Narratives

Page 67 - 94

Vahlen, München 2021

Authors: Vanessa Haltmayer | Heribert Gierl

DOI: 10.15358/0344-1369-2021-1-2-67

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(Hedonic) Shopping Will Find a Way: The COVID-19 Pandemic and its Impact on Consumer Behavior

Page 95 - 110

Vahlen, München 2021

Authors: Andrea Gröppel-Klein | Kenya-Maria Kirsch | Anja Spilski

Read Article Download Article (PDF) DOI: 10.15358/0344-1369-2021-1-2-95