Book Titles No access Management der Fantasie Einführung in die werbende WirtschaftskommunikationPublisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Authors: Klaus Streeck DOI: 10.5771/9783845225777 Select
Journal Issues Full access Open Access Communicatio Socialis (ComSoc) Volume 43 (2010), Issue 1Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: Communicatio Socialis (ComSoc) Authors: Christian Klenk | Rüdiger Funiok | Philomen Schönhagen | Constanze Jecker | Eberhard von Gemmingen | Dietrich Schwarzkopf | Peter Hasenberg | Ferdinand Oertel | Hubert Feichtlbauer | Ralf Hohlfeld | Horst Pöttker | Ralf Köpke DOI: 10.5771/0010-3497-2010-1 Select
Journal Issues Full access Open Access Communicatio Socialis (ComSoc) Volume 43 (2010), Issue 2Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: Communicatio Socialis (ComSoc) Authors: Ferdinand Oertel | Anna-Maria Deisenberg | Romy Fröhlich | Sonja Lorenz | Regina Polak | Manfred Riegger | Walter Hömberg | Christian Klenk | Claus Detjen | Michael Schmolke | Florian Ditges | Benedikt XVI. | Christian Hermes | Michael Hertl | Andrés Cañizalez | Jairo Lugo-Ocando | Christine Lohmeier | Janine Damm DOI: 10.5771/0010-3497-2010-2 Select
Journal Issues Full access Open Access Communicatio Socialis (ComSoc) Volume 43 (2010), Issue 3Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: Communicatio Socialis (ComSoc) Authors: Michael Schmolke | Guido Bee | Florian Bock | Horst Pöttker | Ernst Elitz | Eckart Roloff | Melanie Verhovnik | Stephan Kronenburg | Ferdinand Oertel | Claus Eurich | Daniel Meier | Heinz Niederleitner | Nicole Stroth | Anna Riemann DOI: 10.5771/0010-3497-2010-3 Select
Journal Issues Full access Open Access Communicatio Socialis (ComSoc) Volume 43 (2010), Issue 4Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: Communicatio Socialis (ComSoc) Authors: Ferdinand Oertel | Romy Fröhlich | Peter Hasenberg | Roland Burkart | Alexander Godulla | Reinhard Wittmann | Ramin Mohammadzadeh-Nowzad | Walter Hömberg | Christian Klenk | Michael Harnischmacher | Michael Rutz | Gunda Ostermann | Ute Stenert | Alexander Görlach | Daniel Meier | Gerd Strohmeier | Rüdiger Schulz DOI: 10.5771/0010-3497-2010-4 Select
Journal Issues Partial access MedienWirtschaft Volume 7 (2010), Issue 1Publisher New Business Verlag, Hamburg 2010 Journal: MedienWirtschaft Authors: Jakob Augstein | Christiane Lehrer | Thomas Hess | Barbara Rauscher | Elisabeth Höhne | Joachim Prinz | Andreas Wiendl | Manfred Niesel | Emil Kettering | Lutz Köhler | Tobias Schmid | Petra Gerlach | Christoph Keese | Till Kreutzer | Mareike Müller DOI: 10.15358/1613-0669-2010-1 Select
Journal Issues Partial access MedienWirtschaft Volume 7 (2010), Issue 2Publisher New Business Verlag, Hamburg 2010 Journal: MedienWirtschaft Authors: Andreas Mundt | Insa Sjurts | Mania Strube | Luise Lorenz | Thomas Hess | Alexander Kahlmann | Justus Haucap | Torben Stühmeier | Frank Lobigs | Hubertus Meyer-Burckhardt | Nils Grannemann DOI: 10.15358/1613-0669-2010-2 Select
Journal Issues No access Marketing ZFP Volume 32 (2010), Issue 3Publisher Vahlen, München 2010 Journal: Marketing ZFP Authors: Jella Pfeiffer | Georg Felser | Magdalena Bekk | Matthias Spörrle | Gülpinar Kelemci Schneider | Bilgen Coskun | Helmut Schneider | Christian Brunner | Franz-Rudolf Esch | Heribert Gierl | Reinhold Decker | Martin Meißner | Joachim Zentes | Udo Wagner | Henrik Sattler | Hans Mühlbacher | Lutz Hildebrandt | Andrea Gröppel-Klein DOI: 10.15358/0344-1369-2010-3 Select
Journal Issues No access Marketing ZFP Volume 32 (2010), Issue 2Publisher Vahlen, München 2010 Journal: Marketing ZFP Authors: Verena Batt | Bernd Erichson | Steffen Voigt | Holger Müller | Armin Günther | Michael Reiss | Marcus Kunter | Christian Dechêne | Christine Köhne | Heribert Gierl | Manfred Bruhn | Joachim Zentes | Udo Wagner | Henrik Sattler | Hans Mühlbacher | Lutz Hildebrandt | Andrea Gröppel-Klein DOI: 10.15358/0344-1369-2010-2 Select
Journal Issues No access Marketing ZFP Volume 32 (2010), Issue 1Publisher Vahlen, München 2010 Journal: Marketing ZFP Authors: Heribert Gierl | Andrea Gröppel-Klein | Lutz Hildebrandt | Hans Mühlbacher | Henrik Sattler | Udo Wagner | Joachim Zentes | Rolf Weiber | Daniel Mühlhaus | Robert Hörstrup | Janine Schweidler | Theo Lieven | Felicitas Morhart | Magdalena Öberseder | Bodo B. Schlegelmilch DOI: 10.15358/0344-1369-2010-1 Select
Journal Issues No access Marketing ZFP Volume 32 (2010), Issue JRM 1Publisher Vahlen, München 2010 Journal: Marketing ZFP Authors: Marnik G. Dekimpe | Bernd Skiera | Kalyan Raman | Auke Hunnemann | Peter Leeflang | Sönke Albers | Raoul V. Kübler | Harald Hruschka | Udo Wagner | Daniel Hoppe | Klaus G. Grunert | Dominique M. Hanssens | Heribert Gierl | David Reibstein | Phillip Pfeifer | Paul Farris | Neil Bendle | Richard P. Bagozzi | Joachim Zentes | Henrik Sattler | Hans Mühlbacher | Lutz Hildebrandt | Andrea Gröppel-Klein DOI: 10.15358/0344-1369-2010-JRM-1 Select
Journal Issues No access Marketing ZFP Volume 32 (2010), Issue JRM 2Publisher Vahlen, München 2010 Journal: Marketing ZFP Authors: Heribert Gierl | Andrea Gröppel-Klein | Lutz Hildebrandt | Hans Mühlbacher | Henrik Sattler | Udo Wagner | Joachim Zentes | Lothar Knüppel | Oliver Hermsen | Oliver Schnittka | Anne J. Fries | Sandra Pocsay DOI: 10.15358/0344-1369-2010-JRM-2 Select
Edited Book No access Wie Marken wirken Impulse aus der Neuroökonomie für die MarkenführungPublisher Vahlen, München 2010 Editors: Richard Köhler | Manfred Bruhn DOI: 10.15358/9783800644735 Select
Book Titles No access Marketing A Relationship PerspectivePublisher Vahlen, München 2010 Authors: Svend Hollensen | Marc Oliver Opresnik DOI: 10.15358/9783800648702 Select
Journal Issues Partial access MedienWirtschaft Volume 7 (2010), Issue 3Publisher New Business Verlag, Hamburg 2010 Journal: MedienWirtschaft Authors: Eckart Bollmann | Martin Huber | Anke Brack | Emily Kaspar | Sascha Hoffmann | Felix Eggers | Claudia Fantapié Altobelli | Hermann Eicher | Burkhardt Müller-Sönksen DOI: 10.15358/1613-0669-2010-3 Select
Journal Issues Partial access MedienWirtschaft Volume 7 (2010), Issue 4Publisher New Business Verlag, Hamburg 2010 Journal: MedienWirtschaft Authors: Andreas Butz | Torsten J. Gerpott | Lars Rinsdorf | Günther Rager | Insa Sjurts | Manfred Kops | Bernd Malzanini | Mareike Müller DOI: 10.15358/1613-0669-2010-4 Select
Journal Issues No access Marketing ZFP Volume 32 (2010), Issue 4Publisher Vahlen, München 2010 Journal: Marketing ZFP Authors: Heribert Gierl | Andrea Gröppel-Klein | Lutz Hildebrandt | Hans Mühlbacher | Henrik Sattler | Udo Wagner | Joachim Zentes | Henning Kreis | Joachim Schwalbach | Gianfranco Walsh | Nicole S. Klinner-Möller | Nadine Losch | Sebastian Schulz | Jörg Dubiel | Johannes Ruhland DOI: 10.15358/0344-1369-2010-4 Select
Journal Issues Partial access zfwu Zeitschrift für Wirtschafts- und Unternehmensethik Volume 11 (2010), Issue 1Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: zfwu Zeitschrift für Wirtschafts- und Unternehmensethik Authors: Lasse Steiner | Lisa Leinert | Bruno S. Frey | Birger P. Priddat | André Munzinger | Georges Enderle | Stefan Leins | Alexander Lorch | Armin Müller | Ana Javornik | Ines van Kaldekerken DOI: 10.5771/1439-880X-2010-1 Select
Journal Issues Partial access zfwu Zeitschrift für Wirtschafts- und Unternehmensethik Volume 11 (2010), Issue 2Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: zfwu Zeitschrift für Wirtschafts- und Unternehmensethik Authors: Bernhard Emunds | Bettina Hollstein | Christoph Weber-Berg | Uwe Demele | Jörg Hübner | Bernhard Ungericht | Christian Hirt | Jörg Viebranz | Marc C. Hübscher | Arne Manzeschke | Thea Renner | Maike Wiehmeier DOI: 10.5771/1439-880X-2010-2 Select
Journal Issues Partial access zfwu Zeitschrift für Wirtschafts- und Unternehmensethik Volume 11 (2010), Issue 3Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: zfwu Zeitschrift für Wirtschafts- und Unternehmensethik Authors: Michael S. Aßländer | Hans G. Nutzinger | Ingo Pies | Georg Trautnitz | Gerd Garmaier | Christoph Lütge | Thomas Bienengräber | Alexander Brink | Alexander Lorch | Mathias Bucksteeg | Michèle Morner | Markus Raschke | Markus Porsche-Ludwig | Karl Hackstette DOI: 10.5771/1439-880X-2010-3 Select
Journal Issues Full access Open Access mrev management revue Volume 21 (2010), Issue 3Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: mrev management revue Authors: Erik Poutsma | Carolyn P. Egri | María Teresa de la Garza Carranza | Wolfgang Mayrhofer | Julia Brandl | Astrid Reichel | Michael Stephan | Odd Nordhaug | Erik Døving | Holger Steinmetz | Joost Bücker | Susi Störmer | Christopher Schlaegel | Marjaana Gunkel | Rüdiger Kabst | Rodrigo Isidor | Christian Schwens DOI: 10.5771/0935-9915-2010-3 Select
Journal Issues Full access Open Access mrev management revue Volume 21 (2010), Issue 4Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: mrev management revue Authors: Max Boisot | Ron Sanchez | Peter J. Hosie | Peter P. Sevastos | Thomas M. Schneidhofer | Michael Schiffinger | Wolfgang Mayrhofer | Hailan Yang | Stephen Morgan DOI: 10.5771/0935-9915-2010-4 Select
Journal Issues Full access Open Access JEEMS Journal of East European Management Studies Volume 15 (2010), Issue 1Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: JEEMS Journal of East European Management Studies Authors: Irma Rybnikova | Jure Kovač | Manca Jesenko | Corinna Dögl | Dirk Holtbrügge | Zoltán Buzády | Rainer Springer DOI: 10.5771/0949-6181-2010-1 Select
Journal Issues Full access Open Access JEEMS Journal of East European Management Studies Volume 15 (2010), Issue 2Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: JEEMS Journal of East European Management Studies Authors: Eckhard Dittrich | Tomasz P. Bednarczyk | Dirk Schiereck | Hendrik N. Walter | Gheorghe-Alexandru Catană | Doina Catana | Manfred Perlitz | Lasse Schulze | Christina B. Wilke | Igor Gurkov DOI: 10.5771/0949-6181-2010-2 Select
Journal Issues Full access Open Access JEEMS Journal of East European Management Studies Volume 15 (2010), Issue 3Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: JEEMS Journal of East European Management Studies Authors: Thomas Steger | Tomaž Čater | Danijel Pucko | Schien Ninan | Jonas F Puck | Vladimir Radenković DOI: 10.5771/0949-6181-2010-3 Select
Journal Issues Full access Open Access JEEMS Journal of East European Management Studies Volume 15 (2010), Issue 4Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: JEEMS Journal of East European Management Studies Authors: Anna Soulsby | Katharina Katja Mihelič | Bogdan Lipičnik | Gábor Harangozó | Sándor Kerekes | Ágnes Zsóka | Simon Cadez | Albert Czerny | Alexey Prazdnichnykh | Kari Liuhto DOI: 10.5771/0949-6181-2010-4 Select
Journal Issues Full access Open Access mrev management revue Volume 21 (2010), Issue 1Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: mrev management revue Authors: Wenzel Matiaske | Gerd Grözinger | Christian Hecker | Hans G. Nutzinger | Emil Inauen | Katja Rost | Margit Osterloh | Bruno S. Frey | Claudia Groß | Rainer Kreuzhof | Wolfgang Ockenfels | Dallas Hanson | Wayne O’Donohue DOI: 10.5771/0935-9915-2010-1 Select
Journal Issues Full access Open Access mrev management revue Volume 21 (2010), Issue 2Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: mrev management revue Authors: Marina Fiedler | Isabell Welpe | Arnold Picot | Cristóbal Casanueva | Ángeles Gallego | Helene Mayerhofer | Barbara Müller | Angelika Schmidt | Claudia Cristina Bitencourt | Fernanda Bonotto | Susanne Gretzinger | Holger Hinz | Wenzel Matiaske DOI: 10.5771/0935-9915-2010-2 Select
Book Titles No access Broadcast Your Ad! Werbung auf den Videoportalen YouTube, Clipfish, MyVideoPublisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Authors: Melanie Specht | Elke Theobald DOI: 10.5771/9783845225760 Select
Journal Issues Full access Open Access Communicatio Socialis (ComSoc) Volume 42 (2009), Issue 1Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2009 Journal: Communicatio Socialis (ComSoc) Authors: Walter Hömberg | Kurt Koszyk | Hans Wagner | Claudia Krell | Roland Burkart | Heinz Hürten | Martin Stock | Christian Klenk | Ferdinand Oertel | Michael Schmolke | Peter Hasenberg | Ute Stenert | Renate Hackel-de Latour | Werner Schwarzwälder | Siegfried Geißbauer | Serge Pauly | Michael Jäckel | Karl Renner DOI: 10.5771/0010-3497-2009-1 Select