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Marketing & Vertrieb & Handel Wirtschaft
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Economics

Marketing & Sales & Trade

Cover of book: Online-Labs in Education
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Online-Labs in Education

Proceedings of the 1st International Conference on Online-Labs in Education, 10 – 12 March 2022, Stuttgart, Germany
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2022
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Cover of book: Kommunikation von Verantwortung in krisenhaften Zeiten
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Kommunikation von Verantwortung in krisenhaften Zeiten

Preisgekrönte Arbeiten des Franz-Bogner-Wissenschaftspreises des PRVA 2021
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2022
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Cover of book: Destination Resilienz
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Destination Resilienz

Erfolgreiche Unternehmen in Zeiten der Unsicherheit
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2022
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Cover of book: Innovating in a Circular Economy
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Innovating in a Circular Economy

Exploring the Case of Cradle to Cradle Implementation
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2022
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Cover of book: Marketing-Strategien in der Finanzindustrie
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Marketing-Strategien in der Finanzindustrie

Chancen und Risiken für Banken durch Plattform-getriebene Geschäftsmodelle
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2022
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Cover of Volume: SMR - Journal of Service Management Research Volume 6 (2022), Edition 1
Journal Issues
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SMR - Journal of Service Management Research

Volume 6 (2022), Edition 1
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2022
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SMR - Journal of Service Management Research
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Cover of book: Statussymbole im Wandel
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Statussymbole im Wandel

Haben, was andere nicht haben können
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2022
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Cover of book: Loyalität auf industriellen Internet of Things Plattformen
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Loyalität auf industriellen Internet of Things Plattformen

Eine empirische Untersuchung von Plattformökosystemen mittels der Theorie der Netzwerkexternalitäten, der Mensch-Computer-Interaktion und der Prinzipal-Agenten-Theorie
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2022
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Cover of book: Akzeptanz technologischer Innovationen im M-Commerce
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Akzeptanz technologischer Innovationen im M-Commerce

Der Einfluss von psychischen Widerständen auf den Akzeptanzprozess am Beispiel von Mobile Payment
Tectum Verlag, Baden-Baden 2022
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