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Narrative Persuasion

Autor:innen:
Verlag:
 2019

Zusammenfassung

Narrationen – ob als Filme, Fernsehserien, Romane oder Computerspiele – ermöglichen es uns, in andere Welten einzutauchen und die Perspektiven der Figuren einzunehmen. Inwiefern diese Erfahrungen die Überzeugungen, Einstellungen, Intention und Verhalten der Rezipienten beeinflussen, untersucht das Forschungsfeld der narrativen Persuasion. Dieser Band stellt die zentralen kommunikationswissenschaftlichen Ansätze und Modelle zur Erklärung narrativer Persuasion vor, erläutert das typische methodische Vorgehen und gibt einen systematischen Überblick über den Forschungsstand. Abschließend werden kritische theoretische und methodische Aspekte diskutiert und aktuelle Entwicklungen im Forschungsfeld skizziert.

Das Buch eignet sich für Studierende und Lehrende der Kommunikationswissenschaft und für andere Interessierte als Einführung, Nachschlage- oder Überblickswerk zu zentralen Konzepten, Prozessen und Befunden narrativer Persuasion.

Schlagworte

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Bibliographische Angaben

Copyrightjahr
2019
ISBN-Print
978-3-8487-4146-5
ISBN-Online
978-3-8452-8366-1
Verlag
Nomos, Baden-Baden
Reihe
Konzepte. Ansätze der Medien- und Kommunikationswissenschaft
Band
22
Sprache
Deutsch
Seiten
146
Produkttyp
Lehrbuch

Inhaltsverzeichnis

KapitelSeiten
  1. Titelei/Inhaltsverzeichnis Kein Zugriff 1 - 10
    1. 1.1 Definition der Kernbegriffe Kein Zugriff
    2. 1.2 Verarbeitung von Narrationen Kein Zugriff
    3. 1.3 Entwicklungsgeschichte der Forschung zur narrativen Persuasion Kein Zugriff
    1. 2.1 Das Transportation-Imagery-Modell (Green & Brock, 2000, 2002) Kein Zugriff
    2. 2.2 Das Extended-Elaboration-Likelihood-Modell (Slater & Rouner, 2002) Kein Zugriff
    3. 2.3 Entertainment-Overcoming-Resistance-Modell (Moyer-Gusé, 2008) Kein Zugriff
    4. 2.4 Modell des Narrativen Verstehens und Erlebens (Busselle & Bilandzic, 2008) Kein Zugriff
    1. 3.1 Typische Forschungsdesigns Kein Zugriff
    2. 3.2 Operationalisierung der Schlüsselvariablen Kein Zugriff
    1. 4.1 Die persuasive Wirkung von Narrationen Kein Zugriff
    2. 4.2 Wirkungsmechanismen Kein Zugriff
      1. 4.3.1 Eigenschaften des Texts und des Kontexts Kein Zugriff
      2. 4.3.2 Rezipienteneigenschaften: Persönlichkeitsmerkmale Kein Zugriff
      3. 4.3.3 Rezipienteneigenschaften im Zusammenhang mit dem Text Kein Zugriff
    1. 5.1 Kritik und Desiderata Kein Zugriff
    2. 5.2 Aktuelle Entwicklungen Kein Zugriff
    1. 6.1 Abgrenzung von verwandten Ansätzen Kein Zugriff
    2. 6.2 Abschließende Würdigung Kein Zugriff
    1. Einführung Kein Zugriff
    2. Grundlagen Kein Zugriff
    3. Aktuelle Entwicklungen Kein Zugriff
    4. Spannende Studien Kein Zugriff
  9. 8 Literatur Kein Zugriff 103 - 144
  10. Bisher in der Reihe erschienene Bände Kein Zugriff 145 - 146

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