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Diffusionstheorie

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Verlag:
 20.06.2023

Zusammenfassung

Wie verbreiten sich Innovationen in einer Gesellschaft? Welche Rolle spielen Kommunikationskanäle dabei? Welche Faktoren beeinflussen die erfolgreiche Verbreitung einer Innovation? Welche Besonderheiten treten bei der Diffusion von Medieninnovationen auf? Wie verbreiten sich Nachrichten in einer Gesellschaft? Mit diesen Fragen setzte sich die Diffusionstheorie aus unterschiedlichen Perspektiven auseinander. Der Band gibt eine knappe, leicht lesbare Einführung in die theoretischen Grundlagen, methodischen Zugänge und empirischen Befunde der Diffusionstheorie. Das Werk eignet sich als Lehrbuch für Studierende ebenso wie als Einstiegslektüre für Kommunikationspraktiker:innen und andere Interessierte.

Schlagworte

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Bibliographische Angaben

Erscheinungsjahr
2023
Erscheinungsdatum
20.06.2023
ISBN-Print
978-3-7560-0300-6
ISBN-Online
978-3-7489-3690-9
Verlag
Nomos, Baden-Baden
Reihe
Konzepte. Ansätze der Medien- und Kommunikationswissenschaft
Band
6
Sprache
Deutsch
Seiten
123
Produkttyp
Lehrbuch

Inhaltsverzeichnis

KapitelSeiten
  1. Titelei/Inhaltsverzeichnis Kein Zugriff 1 - 10
      1. Der Innovations-Entscheidungs-Prozess Kein Zugriff
      2. Diffusionskurven und Übernehmerkategorien Kein Zugriff
      1. Eigenschaften einer Innovation Kein Zugriff
      2. Der Innovations-Entwicklungs-Prozess Kein Zugriff
    3. Kommunikationskanäle Kein Zugriff
    4. 1 Der Einfluss verschiedener Kommunikationskanäle im Innovations-Entscheidungs-Prozess Kein Zugriff
      1. Die Rolle von Onlinemedien Kein Zugriff
    6. Soziale Systeme Kein Zugriff
      1. Anthropologie Kein Zugriff
      1. Agrarsoziologie Kein Zugriff
    3. Konsolidierung zu einem Forschungsfeld Kein Zugriff
      1. Mögliche Übernehmerebenen und Einflüsse Kein Zugriff
      2. Adoptionsformen Kein Zugriff
      3. Diffusion – Verschiedene Arten von Innovationen Kein Zugriff
    5. 4 Kommunikation – Der Einfluss sozialer Netzwerke Kein Zugriff
    1. Klassische Vorgehensweise Kein Zugriff
      1. 3 Skalen zur Erfassung der wahrgenommenen Eigenschaften der Innovation Kein Zugriff
    3. Methodische Weiterentwicklungen Kein Zugriff
      1. Netzwerkanalysen Kein Zugriff
      1. Diffusion von Nachrichten Kein Zugriff
      2. News Sharing Kein Zugriff
    1. Innovationspositivismus Kein Zugriff
      1. 3 Dichotomie: Übernahme vs. Ablehnung einer Innovation Kein Zugriff
    3. Linearer Diffusionsverlauf Kein Zugriff
    4. Induktiver Erkenntnisgewinn Kein Zugriff
    5. KAP-Gap Kein Zugriff
    1. Theory of Planned Behavior Kein Zugriff
    2. Uses-and-Gratifications-Approach Kein Zugriff
    3. Technology Acceptance Model Kein Zugriff
    4. Aneignungsforschung und Domestication Kein Zugriff
    5. Mobile Phone Appropriation Modell Kein Zugriff
    6. Bass-Modell Kein Zugriff
  8. "Top Ten" der Forschungsliteratur Kein Zugriff 91 - 92
  9. Literatur Kein Zugriff 93 - 118
  10. Bildnachweise Kein Zugriff 119 - 120
  11. Bisher in der Reihe erschienene Bände Kein Zugriff 121 - 123

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Ähnliche Veröffentlichungen

aus dem Schwerpunkt "Medienwirkungsforschung & Mediennutzungsforschung", "Theorien und Methoden der Kommunikationswissenschaft", "Medienwissenschaft, Kommunikationsforschung"
Cover des Buchs: Spotlights on Media Borders / Perspektiven auf Mediengrenzen
Sammelband Vollzugriff
Spotlights on Media Borders / Perspektiven auf Mediengrenzen
Cover des Buchs: Partizipative Kommunikation im interkulturell-doppeltblickenden Kontext
Sammelband Kein Zugriff
Partizipative Kommunikation im interkulturell-doppeltblickenden Kontext
Cover des Buchs: Haltung zeigen – Demokratie stärken
Sammelband Vollzugriff
Wirtschafts- und unternehmensethische Perspektiven
Haltung zeigen – Demokratie stärken
Cover des Buchs: Medialisierung und Mediatisierung
Lehrbuch Kein Zugriff
Medialisierung und Mediatisierung
Cover des Buchs: Priming
Lehrbuch Kein Zugriff
Priming

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