Diffusionstheorie
- Autor:innen:
- Reihe:
- Konzepte. Ansätze der Medien- und Kommunikationswissenschaft, Band 6
- Verlag:
- 2023
Zusammenfassung
Wie verbreiten sich Innovationen in einer Gesellschaft? Welche Rolle spielen Kommunikationskanäle dabei? Welche Faktoren beeinflussen die erfolgreiche Verbreitung einer Innovation? Welche Besonderheiten treten bei der Diffusion von Medieninnovationen auf? Wie verbreiten sich Nachrichten in einer Gesellschaft? Mit diesen Fragen setzte sich die Diffusionstheorie aus unterschiedlichen Perspektiven auseinander. Der Band gibt eine knappe, leicht lesbare Einführung in die theoretischen Grundlagen, methodischen Zugänge und empirischen Befunde der Diffusionstheorie. Das Werk eignet sich als Lehrbuch für Studierende ebenso wie als Einstiegslektüre für Kommunikationspraktiker:innen und andere Interessierte.
Schlagworte
Publikation durchsuchen
Bibliographische Angaben
- Copyrightjahr
- 2023
- ISBN-Print
- 978-3-7560-0300-6
- ISBN-Online
- 978-3-7489-3690-9
- Verlag
- Nomos, Baden-Baden
- Reihe
- Konzepte. Ansätze der Medien- und Kommunikationswissenschaft
- Band
- 6
- Sprache
- Deutsch
- Seiten
- 123
- Produkttyp
- Lehrbuch
Inhaltsverzeichnis
- Titelei/Inhaltsverzeichnis Kein Zugriff Seiten 1 - 10
- Der Innovations-Entscheidungs-Prozess Kein Zugriff
- Diffusionskurven und Übernehmerkategorien Kein Zugriff
- Eigenschaften einer Innovation Kein Zugriff
- Der Innovations-Entwicklungs-Prozess Kein Zugriff
- Kommunikationskanäle Kein Zugriff
- 1 Der Einfluss verschiedener Kommunikationskanäle im Innovations-Entscheidungs-Prozess Kein Zugriff
- Die Rolle von Onlinemedien Kein Zugriff
- Soziale Systeme Kein Zugriff
- Anthropologie Kein Zugriff
- Agrarsoziologie Kein Zugriff
- Konsolidierung zu einem Forschungsfeld Kein Zugriff
- Mögliche Übernehmerebenen und Einflüsse Kein Zugriff
- Adoptionsformen Kein Zugriff
- Diffusion – Verschiedene Arten von Innovationen Kein Zugriff
- 4 Kommunikation – Der Einfluss sozialer Netzwerke Kein Zugriff
- Klassische Vorgehensweise Kein Zugriff
- 3 Skalen zur Erfassung der wahrgenommenen Eigenschaften der Innovation Kein Zugriff
- Methodische Weiterentwicklungen Kein Zugriff
- Netzwerkanalysen Kein Zugriff
- Diffusion von Nachrichten Kein Zugriff
- News Sharing Kein Zugriff
- Innovationspositivismus Kein Zugriff
- 3 Dichotomie: Übernahme vs. Ablehnung einer Innovation Kein Zugriff
- Linearer Diffusionsverlauf Kein Zugriff
- Induktiver Erkenntnisgewinn Kein Zugriff
- KAP-Gap Kein Zugriff
- Theory of Planned Behavior Kein Zugriff
- Uses-and-Gratifications-Approach Kein Zugriff
- Technology Acceptance Model Kein Zugriff
- Aneignungsforschung und Domestication Kein Zugriff
- Mobile Phone Appropriation Modell Kein Zugriff
- Bass-Modell Kein Zugriff
- "Top Ten" der Forschungsliteratur Kein Zugriff Seiten 91 - 92
- Literatur Kein Zugriff Seiten 93 - 118
- Bildnachweise Kein Zugriff Seiten 119 - 120
- Bisher in der Reihe erschienene Bände Kein Zugriff Seiten 121 - 123
Literaturverzeichnis (336 Einträge)
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