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Diffusionstheorie

Authors:
Publisher:
 2023

Summary

How do innovations spread across society? What role do communication channels play in this process? Which factors influence the successful diffusion of an innovation? What are the specifics of the diffusion of media innovations? How does news spread across society? Diffusion theory deals with these questions from different perspectives. This volume provides a concise, easy-to-read introduction to the theoretical foundations, methodological approaches, and empirical findings of diffusion theory. The work is suitable as a textbook for students and introductory reading for communications practitioners and other interested parties.

Keywords

Bibliographic data

Copyright Year
2023
ISBN-Print
978-3-7560-0300-6
ISBN-Online
978-3-7489-3690-9
Publisher
Nomos, Baden-Baden
Series
Konzepte. Ansätze der Medien- und Kommunikationswissenschaft
Volume
6
Language
German
Pages
123
Product Type
Textbook

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 10
      1. Der Innovations-Entscheidungs-Prozess No access
      2. Diffusionskurven und Übernehmerkategorien No access
      1. Eigenschaften einer Innovation No access
      2. Der Innovations-Entwicklungs-Prozess No access
    3. Kommunikationskanäle No access
    4. 1 Der Einfluss verschiedener Kommunikationskanäle im Innovations-Entscheidungs-Prozess No access
      1. Die Rolle von Onlinemedien No access
    6. Soziale Systeme No access
      1. Anthropologie No access
      1. Agrarsoziologie No access
    3. Konsolidierung zu einem Forschungsfeld No access
      1. Mögliche Übernehmerebenen und Einflüsse No access
      2. Adoptionsformen No access
      3. Diffusion – Verschiedene Arten von Innovationen No access
    5. 4 Kommunikation – Der Einfluss sozialer Netzwerke No access
    1. Klassische Vorgehensweise No access
      1. 3 Skalen zur Erfassung der wahrgenommenen Eigenschaften der Innovation No access
    3. Methodische Weiterentwicklungen No access
      1. Netzwerkanalysen No access
      1. Diffusion von Nachrichten No access
      2. News Sharing No access
    1. Innovationspositivismus No access
      1. 3 Dichotomie: Übernahme vs. Ablehnung einer Innovation No access
    3. Linearer Diffusionsverlauf No access
    4. Induktiver Erkenntnisgewinn No access
    5. KAP-Gap No access
    1. Theory of Planned Behavior No access
    2. Uses-and-Gratifications-Approach No access
    3. Technology Acceptance Model No access
    4. Aneignungsforschung und Domestication No access
    5. Mobile Phone Appropriation Modell No access
    6. Bass-Modell No access
  8. "Top Ten" der Forschungsliteratur No access 91 - 92
  9. Literatur No access 93 - 118
  10. Bildnachweise No access 119 - 120
  11. Bisher in der Reihe erschienene Bände No access 121 - 123

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