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Narrative Persuasion

Authors:
Publisher:
 2019

Keywords

Bibliographic data

Copyright year
2019
ISBN-Print
978-3-8487-4146-5
ISBN-Online
978-3-8452-8366-1
Publisher
Nomos, Baden-Baden
Series
Konzepte. Ansätze der Medien- und Kommunikationswissenschaft
Volume
22
Language
German
Pages
146
Product type
Educational Book

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 10
    1. 1.1 Definition der Kernbegriffe No access
    2. 1.2 Verarbeitung von Narrationen No access
    3. 1.3 Entwicklungsgeschichte der Forschung zur narrativen Persuasion No access
    1. 2.1 Das Transportation-Imagery-Modell (Green & Brock, 2000, 2002) No access
    2. 2.2 Das Extended-Elaboration-Likelihood-Modell (Slater & Rouner, 2002) No access
    3. 2.3 Entertainment-Overcoming-Resistance-Modell (Moyer-Gusé, 2008) No access
    4. 2.4 Modell des Narrativen Verstehens und Erlebens (Busselle & Bilandzic, 2008) No access
    1. 3.1 Typische Forschungsdesigns No access
    2. 3.2 Operationalisierung der Schlüsselvariablen No access
    1. 4.1 Die persuasive Wirkung von Narrationen No access
    2. 4.2 Wirkungsmechanismen No access
      1. 4.3.1 Eigenschaften des Texts und des Kontexts No access
      2. 4.3.2 Rezipienteneigenschaften: Persönlichkeitsmerkmale No access
      3. 4.3.3 Rezipienteneigenschaften im Zusammenhang mit dem Text No access
    1. 5.1 Kritik und Desiderata No access
    2. 5.2 Aktuelle Entwicklungen No access
    1. 6.1 Abgrenzung von verwandten Ansätzen No access
    2. 6.2 Abschließende Würdigung No access
    1. Einführung No access
    2. Grundlagen No access
    3. Aktuelle Entwicklungen No access
    4. Spannende Studien No access
  9. 8 Literatur No access 103 - 144
  10. Bisher in der Reihe erschienene Bände No access 145 - 146

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