Agenda-Setting
- Autor:innen:
- Reihe:
- Konzepte. Ansätze der Medien- und Kommunikationswissenschaft, Band 1
- Verlag:
- 2010
Zusammenfassung
Warum beschäftigen sich die Menschen mit bestimmten Problemen und ignorieren andere? Warum wendet sich die Politik bestimmten Themen zu und kümmert sich um andere nicht? Warum erscheinen Themen plötzlich irrelevant, obwohl sie eben noch die öffentliche Diskussion dominierten? Eine Antwort auf diese Frage gibt der Agenda-Setting-Ansatz. Er unterstellt, dass die Thematisierung gesell-schaftlicher Probleme durch die Massenmedien darüber entscheidet, welchen Problemen sich eine Gesellschaft zuwendet.
Der vorliegende Band gibt eine knappe, leicht lesbare Einführung in die theoretischen Grundlagen, methodischen Zugänge, empirischen Befunde und gesellschaftlichen Konsequenzen des Agenda-Setting-Effekts der Massenmedien. Er diskutiert die Stärken und Schwächen sowie Weiterentwicklungen des Ansatzes. Verwandte Ansätze wie Priming und Framing werden beschrieben und in den Kontext der Agenda-Setting-Forschung eingeordnet. Das Werk eignet sich als Lehrbuch für Studierende ebenso wie als Einstiegslektüre für Kommunikationspraktiker und andere Interessierte.
Publikation durchsuchen
Bibliographische Angaben
- Copyrightjahr
- 2010
- ISBN-Print
- 978-3-8329-4585-5
- ISBN-Online
- 978-3-8452-6037-2
- Verlag
- Nomos, Baden-Baden
- Reihe
- Konzepte. Ansätze der Medien- und Kommunikationswissenschaft
- Band
- 1
- Sprache
- Deutsch
- Seiten
- 101
- Produkttyp
- Lehrbuch
Inhaltsverzeichnis
- Titelei/Inhaltsverzeichnis Kein Zugriff Seiten 1 - 8
- Grundzüge der Theorie Kein Zugriff Seiten 9 - 17
- Entwicklungsgeschichte des Ansatzes Kein Zugriff Seiten 18 - 25
- Forschungslogik der Methode Kein Zugriff Seiten 26 - 39
- Empirische Befunde Kein Zugriff Seiten 40 - 56
- Kritik / Weiterentwicklungen Kein Zugriff Seiten 57 - 71
- Verwandte / konkurrierende Ansätze Kein Zugriff Seiten 72 - 83
- Fazit: Die gesellschaftliche Relevanz des Agenda-Setting- Effekts Kein Zugriff Seiten 84 - 87
- „Top Ten“ der Forschungsliteratur Kein Zugriff Seiten 88 - 90
- Literatur Kein Zugriff Seiten 91 - 100
- Bildnachweise Kein Zugriff Seiten 101 - 101
Literaturverzeichnis (126 Einträge)
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