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Presence und Involvement

Autor:innen:
Verlag:
 2016

Zusammenfassung

Nicht wenige Menschen verbringen einen Großteil ihrer Zeit mit Medien. Presence beschreibt den Zustand, sich in dieser medienvermittelten Welt anwesend zu fühlen – entweder alleine oder mit anderen (menschlichen) Wesen zusammen. In ähnlicher Weise beschreibt Involvement die intensive Beschäftigung mit medialen Inhalten, aber auch die persönliche Relevanz des Rezipierten. Welche Faktoren begünstigen Präsenzerleben, welche Involvement und welche Wirkungen ziehen die beiden Erlebensformen nach sich?

Das Lehrbuch beantwortet diese Fragen in verständlicher und anschaulicher Weise. Neben einem knappen Überblick zum Wesen, den Ursachen und Wirkungen von Presence und Involvement werden im Buch auch methodische Fragen zur Forschungslogik und zur Messung der beiden Konstrukte diskutiert. Auch aktuelle Forschungsergebnisse, offene Fragen und konkurrierende Ansätze sind Teil dieses Überblicks. Das Lehrbuch eignet sich sowohl für Studierende als auch für interessierte Wissenschaftler.

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Bibliographische Angaben

Copyrightjahr
2016
ISBN-Print
978-3-8487-1508-4
ISBN-Online
978-3-8452-6354-0
Verlag
Nomos, Baden-Baden
Reihe
Konzepte. Ansätze der Medien- und Kommunikationswissenschaft
Band
15
Sprache
Deutsch
Seiten
123
Produkttyp
Lehrbuch

Inhaltsverzeichnis

KapitelSeiten
  1. Titelei/Inhaltsverzeichnis Kein Zugriff 1 - 10
    1. Präsenzerleben Kein Zugriff
    2. Involvement Kein Zugriff
    3. Präsenzerleben als Medienwirkung Kein Zugriff
    4. Zu viel oder zu wenig des Guten Kein Zugriff
      1. Präsenzerleben als Gestalt Kein Zugriff
      2. Breaks in Presence Kein Zugriff
      3. Embodiment Kein Zugriff
      4. Das MEC-Modell räumlichen Präsenzerlebens Kein Zugriff
      5. Präsenzerleben als kognitives Gefühl Kein Zugriff
      6. Presence, explicated Kein Zugriff
    6. Involvement als Medienwirkung Kein Zugriff
    7. Presence und/vs. Involvement Kein Zugriff
    1. Präsenzerleben Kein Zugriff
      1. Involvement in der Konsumentenforschung Kein Zugriff
      2. Involvement in der Persuasionsforschung Kein Zugriff
      3. Involvement in der Uses and Gratifications-Forschung Kein Zugriff
    1. Logik der Presenceforschung Kein Zugriff
      1. Quantitative Verfahren Kein Zugriff
      2. Qualitative Verfahren Kein Zugriff
    3. Logik der Involvementforschung Kein Zugriff
    4. Messungen von Involvement Kein Zugriff
    1. Presence durch Immersion Kein Zugriff
    2. Social Presence und Co-Presence Kein Zugriff
    3. Involvement als abhängige Variable Kein Zugriff
      1. Task Performance, Training und Lernen Kein Zugriff
      2. Therapie Kein Zugriff
        1. Involvement und Persuasion Kein Zugriff
        2. Presence und Persuasion Kein Zugriff
      4. Unterhaltungserleben Kein Zugriff
      5. Weitere Befunde Kein Zugriff
    1. Technologische Entwicklungen und deren Folgen für die Presence-Forschung Kein Zugriff
    2. Theoretische Herausforderungen Kein Zugriff
    1. Transportation Kein Zugriff
    2. Narrative Engagement Kein Zugriff
    3. Aufmerksamkeit Kein Zugriff
    4. Perceived Reality Kein Zugriff
    5. Identifikation Kein Zugriff
    6. Flow Kein Zugriff
    7. Parasoziale Interaktion und parasoziale Beziehungen Kein Zugriff
    8. Willing Suspension of Disbelief Kein Zugriff
    9. Ein Plädoyer für mehr Klarheit und Prägnanz in Theorie und Empirie Kein Zugriff
  8. „Top Ten“ der Forschungsliteratur Kein Zugriff 97 - 99
  9. Literaturverzeichnis Kein Zugriff 100 - 123

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