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Die kognitive Legitimität aus Kundensicht im Kontext neuer Unternehmen

Autor:innen:
Verlag:
 2021

Zusammenfassung

Die kognitive Legitimität aus Kundensicht ist ein fundamentaler Faktor für das Überleben neuer Unternehmen. Die auf Basis einer umfangreichen Literaturanalyse vorgenommene konsistente Konzeptualisierung sowie die Bestimmung der einheitlichen dimensionalen Struktur bildet die Grundlage für die Entwicklung einer dreidimensionalen Skala zur Messung der kognitiven Legitimität aus Kundensicht im Kontext neuer Unternehmen. Diese reliable und valide Skala wird im Rahmen von zehn Studien entwickelt und adressiert das Interesse eines potenziellen Kunden, Wissen über ein Produkt und ein Unternehmen aufzubauen, seine Einschätzung über das zukünftige Bestehen des Produktes und des Unternehmens sowie seine Wahrnehmung der Kompetenz des Managements.

Schlagworte

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Bibliographische Angaben

Auflage
1/2021
Copyrightjahr
2021
ISBN-Print
978-3-98542-012-4
ISBN-Online
978-3-95710-299-7
Verlag
Hampp, Baden-Baden
Sprache
Deutsch
Seiten
230
Produkttyp
Monographie

Inhaltsverzeichnis

KapitelSeiten
  1. Titelei/Inhaltsverzeichnis Kein Zugriff 1 - 28
    1. 1.1 Thema und Relevanz der Arbeit Kein Zugriff
    2. 1.2 Ziele der Arbeit und Forschungsfragen Kein Zugriff
    3. 1.3 Aufbau der Arbeit Kein Zugriff
      1. 2.1.1 Neue Unternehmen – Definition Kein Zugriff
      2. 2.1.2 Empirische Relevanz neuer Unternehmen Kein Zugriff
      1. 2.2.1 Theoretischer Hintergrund – Legitimacy Theory Kein Zugriff
      2. 2.2.2 Kognitive Legitimität – Definition und Konzept Kein Zugriff
        1. 2.2.3.1 Erste Dimension – Interesse, Wissen aufzubauen Kein Zugriff
        2. 2.2.3.2 Zweite Dimension – Zukünftiges Bestehen Kein Zugriff
        3. 2.2.3.3 Dritte Dimension – Wahrgenommene Managementkompetenz Kein Zugriff
        1. 2.2.4.1 Kundenakzeptanz Kein Zugriff
        2. 2.2.4.2 Kundenbasierte Reputation des Unternehmens Kein Zugriff
        3. 2.2.4.3 Kundenvertrauen Kein Zugriff
        4. 2.2.4.4 Customer-Commitment Kein Zugriff
      1. 2.3.1 Messung der kognitiven Legitimität aus Kundensicht Kein Zugriff
      2. 2.3.2 Einflussfaktoren der kognitiven Legitimität aus Kundensicht Kein Zugriff
      3. 2.3.3 Auswirkungen der kognitiven Legitimität aus Kundensicht Kein Zugriff
        1. 3.1.1.1 Das Label eines gewonnenen Awards Kein Zugriff
        2. 3.1.1.2 Das Label ‚designed by our users‘ Kein Zugriff
      2. 3.1.2 Positive Weiterempfehlung als Moderator Kein Zugriff
      3. 3.1.3 Produktkategorie-Involvement als Moderator Kein Zugriff
      1. 3.2.1 Kaufabsicht Kein Zugriff
      2. 3.2.2 Kundenzufriedenheit Kein Zugriff
        1. 3.3.1.1 Erklärungsansatz Consumer-Inference-Literatur Kein Zugriff
        2. 3.3.1.2 Erklärungsansatz Signaling-Theorie Kein Zugriff
        3. 3.3.1.3 Zusammenfassung der Erkenntnisse Kein Zugriff
      2. 3.3.2 Einfluss durch den Moderator positive Weiterempfehlung Kein Zugriff
      3. 3.3.3 Einfluss durch den Moderator Produktkategorie-Involvement Kein Zugriff
    4. 3.4 Das theoretische Modell Kein Zugriff
    1. 4.1 Prozess der Skalenentwicklung für Konstrukte mit reflektiven Indikatoren – Studiendesign im Überblick Kein Zugriff
      1. 4.2.1 Studiendesign und Charakteristika des Samples – Studie 1 Kein Zugriff
      2. 4.2.2 Ergebnisse – Studie 1 Kein Zugriff
      1. 4.3.1 Studiendesign und Charakteristika des Samples – Studie 2 Kein Zugriff
      2. 4.3.2 Prüfung der Dimensionalität der Skala und Reduzierung der Items – Studie 2 Kein Zugriff
      3. 4.3.3 Ergebnisse – Studie 2a Kein Zugriff
      4. 4.3.4 Ergebnisse – Studie 2b Kein Zugriff
      1. 4.4.1 Studiendesign und Charakteristika des Samples – Studie 3 Kein Zugriff
      2. 4.4.2 Ergebnisse – Studie 3 Kein Zugriff
      1. 4.5.1 Studiendesign und Charakteristika des Samples – Studie 4 Kein Zugriff
      2. 4.5.2 Ergebnisse – Studie 4 Kein Zugriff
      1. 4.6.1 Studiendesign, Operationalisierung und Charakteristika des Samples – Studie 5 Kein Zugriff
      2. 4.6.2 Ergebnisse – Studie 5 Kein Zugriff
        1. 4.7.1.1 Studiendesign und Ablauf der Befragung – Studie 6 Kein Zugriff
        2. 4.7.1.2 Stichprobenzusammensetzung – Studie 6 Kein Zugriff
        3. 4.7.1.3 Operationalisierung der Konstrukte und Prüfung der Reliabilität der Konstrukte – Studie 6 Kein Zugriff
        4. 4.7.1.4 Prüfung der Voraussetzungen der Regressionsanalyse – Studie 6 Kein Zugriff
        5. 4.7.1.5 Ergebnisse – Studie 6 Kein Zugriff
        6. 4.7.2 Experimentelles Design zum Testen der Hypothesen 1, 2a, 2b, 3a, 3b, 4, 5a und 5b – Studie 7: Der Einsatz des Labels eines gewonnenen Awards in Verbindung mit dem Moderator Weiterempfehlung Kein Zugriff
        7. 4.7.2.1 Studiendesign und Ablauf der Befragung – Studie 7 Kein Zugriff
        8. 4.7.2.2 Stichprobenzusammensetzung – Studie 7 Kein Zugriff
        9. 4.7.2.3 Operationalisierung der Konstrukte und Prüfung der Reliabilität der Konstrukte – Studie 7 Kein Zugriff
        10. 4.7.2.4 Prüfung der Voraussetzungen der Regressionsanalyse – Studie 7 Kein Zugriff
        11. 4.7.2.5 Ergebnisse – Studie 7 Kein Zugriff
        1. 4.7.3.1 Studiendesign und Ablauf der Befragung – Studie 8 Kein Zugriff
        2. 4.7.3.2 Stichprobenzusammensetzung – Studie 8 Kein Zugriff
        3. 4.7.3.3 Operationalisierung der Konstrukte und Prüfung der Reliabilität der Konstrukte – Studie 8 Kein Zugriff
        4. 4.7.3.4 Prüfung der Voraussetzungen der Regressionsanalyse – Studie 8 Kein Zugriff
        5. 4.7.3.5 Ergebnisse – Studie 8 Kein Zugriff
        1. 4.7.4.1 Studiendesign und Ablauf der Befragung – Studie 9 Kein Zugriff
        2. 4.7.4.2 Stichprobenzusammensetzung – Studie 9 Kein Zugriff
        3. 4.7.4.3 Operationalisierung der Konstrukte und Prüfung der Reliabilität der Konstrukte – Studie 9 Kein Zugriff
        4. 4.7.4.4 Prüfung der Voraussetzungen der Regressionsanalyse – Studie 9 Kein Zugriff
        5. 4.7.4.5 Ergebnisse – Studie 9 Kein Zugriff
        1. 4.7.5.1 Studiendesign und Ablauf der Befragung – Studie 10 Kein Zugriff
        2. 4.7.5.2 Stichprobenzusammensetzung – Studie 10 Kein Zugriff
        3. 4.7.5.3 Operationalisierung der Konstrukte und Prüfung der Reliabilität der Konstrukte – Studie 10 Kein Zugriff
        4. 4.7.5.4 Prüfung der Voraussetzungen der Regressionsanalyse – Studie 10 Kein Zugriff
        5. 4.7.5.5 Ergebnisse – Studie 10 Kein Zugriff
    1. 5.1 Theoretische Implikationen Kein Zugriff
    2. 5.2 Managementimplikationen Kein Zugriff
    3. 5.3 Limitationen und weiterer Forschungsbedarf Kein Zugriff
  7. Literaturverzeichnis Kein Zugriff 207 - 222
    1. Anhang 1: Anzeigen Studie 6 und 7 Kein Zugriff
    2. Anhang 2: Anzeigen Studie 8 Kein Zugriff
    3. Anhang 3: Anzeigen Studie 9 Kein Zugriff
    4. Anhang 4: Anzeigen Studie 10 Kein Zugriff

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