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Die kognitive Legitimität aus Kundensicht im Kontext neuer Unternehmen

Authors:
Publisher:
 2021

Keywords

Bibliographic data

Copyright year
2021
ISBN-Print
978-3-98542-012-4
ISBN-Online
978-3-95710-299-7
Publisher
Hampp, Baden-Baden
Language
German
Pages
230
Product type
Book Titles

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 28
    1. 1.1 Thema und Relevanz der Arbeit No access
    2. 1.2 Ziele der Arbeit und Forschungsfragen No access
    3. 1.3 Aufbau der Arbeit No access
      1. 2.1.1 Neue Unternehmen – Definition No access
      2. 2.1.2 Empirische Relevanz neuer Unternehmen No access
      1. 2.2.1 Theoretischer Hintergrund – Legitimacy Theory No access
      2. 2.2.2 Kognitive Legitimität – Definition und Konzept No access
        1. 2.2.3.1 Erste Dimension – Interesse, Wissen aufzubauen No access
        2. 2.2.3.2 Zweite Dimension – Zukünftiges Bestehen No access
        3. 2.2.3.3 Dritte Dimension – Wahrgenommene Managementkompetenz No access
        1. 2.2.4.1 Kundenakzeptanz No access
        2. 2.2.4.2 Kundenbasierte Reputation des Unternehmens No access
        3. 2.2.4.3 Kundenvertrauen No access
        4. 2.2.4.4 Customer-Commitment No access
      1. 2.3.1 Messung der kognitiven Legitimität aus Kundensicht No access
      2. 2.3.2 Einflussfaktoren der kognitiven Legitimität aus Kundensicht No access
      3. 2.3.3 Auswirkungen der kognitiven Legitimität aus Kundensicht No access
        1. 3.1.1.1 Das Label eines gewonnenen Awards No access
        2. 3.1.1.2 Das Label ‚designed by our users‘ No access
      2. 3.1.2 Positive Weiterempfehlung als Moderator No access
      3. 3.1.3 Produktkategorie-Involvement als Moderator No access
      1. 3.2.1 Kaufabsicht No access
      2. 3.2.2 Kundenzufriedenheit No access
        1. 3.3.1.1 Erklärungsansatz Consumer-Inference-Literatur No access
        2. 3.3.1.2 Erklärungsansatz Signaling-Theorie No access
        3. 3.3.1.3 Zusammenfassung der Erkenntnisse No access
      2. 3.3.2 Einfluss durch den Moderator positive Weiterempfehlung No access
      3. 3.3.3 Einfluss durch den Moderator Produktkategorie-Involvement No access
    4. 3.4 Das theoretische Modell No access
    1. 4.1 Prozess der Skalenentwicklung für Konstrukte mit reflektiven Indikatoren – Studiendesign im Überblick No access
      1. 4.2.1 Studiendesign und Charakteristika des Samples – Studie 1 No access
      2. 4.2.2 Ergebnisse – Studie 1 No access
      1. 4.3.1 Studiendesign und Charakteristika des Samples – Studie 2 No access
      2. 4.3.2 Prüfung der Dimensionalität der Skala und Reduzierung der Items – Studie 2 No access
      3. 4.3.3 Ergebnisse – Studie 2a No access
      4. 4.3.4 Ergebnisse – Studie 2b No access
      1. 4.4.1 Studiendesign und Charakteristika des Samples – Studie 3 No access
      2. 4.4.2 Ergebnisse – Studie 3 No access
      1. 4.5.1 Studiendesign und Charakteristika des Samples – Studie 4 No access
      2. 4.5.2 Ergebnisse – Studie 4 No access
      1. 4.6.1 Studiendesign, Operationalisierung und Charakteristika des Samples – Studie 5 No access
      2. 4.6.2 Ergebnisse – Studie 5 No access
        1. 4.7.1.1 Studiendesign und Ablauf der Befragung – Studie 6 No access
        2. 4.7.1.2 Stichprobenzusammensetzung – Studie 6 No access
        3. 4.7.1.3 Operationalisierung der Konstrukte und Prüfung der Reliabilität der Konstrukte – Studie 6 No access
        4. 4.7.1.4 Prüfung der Voraussetzungen der Regressionsanalyse – Studie 6 No access
        5. 4.7.1.5 Ergebnisse – Studie 6 No access
        6. 4.7.2 Experimentelles Design zum Testen der Hypothesen 1, 2a, 2b, 3a, 3b, 4, 5a und 5b – Studie 7: Der Einsatz des Labels eines gewonnenen Awards in Verbindung mit dem Moderator Weiterempfehlung No access
        7. 4.7.2.1 Studiendesign und Ablauf der Befragung – Studie 7 No access
        8. 4.7.2.2 Stichprobenzusammensetzung – Studie 7 No access
        9. 4.7.2.3 Operationalisierung der Konstrukte und Prüfung der Reliabilität der Konstrukte – Studie 7 No access
        10. 4.7.2.4 Prüfung der Voraussetzungen der Regressionsanalyse – Studie 7 No access
        11. 4.7.2.5 Ergebnisse – Studie 7 No access
        1. 4.7.3.1 Studiendesign und Ablauf der Befragung – Studie 8 No access
        2. 4.7.3.2 Stichprobenzusammensetzung – Studie 8 No access
        3. 4.7.3.3 Operationalisierung der Konstrukte und Prüfung der Reliabilität der Konstrukte – Studie 8 No access
        4. 4.7.3.4 Prüfung der Voraussetzungen der Regressionsanalyse – Studie 8 No access
        5. 4.7.3.5 Ergebnisse – Studie 8 No access
        1. 4.7.4.1 Studiendesign und Ablauf der Befragung – Studie 9 No access
        2. 4.7.4.2 Stichprobenzusammensetzung – Studie 9 No access
        3. 4.7.4.3 Operationalisierung der Konstrukte und Prüfung der Reliabilität der Konstrukte – Studie 9 No access
        4. 4.7.4.4 Prüfung der Voraussetzungen der Regressionsanalyse – Studie 9 No access
        5. 4.7.4.5 Ergebnisse – Studie 9 No access
        1. 4.7.5.1 Studiendesign und Ablauf der Befragung – Studie 10 No access
        2. 4.7.5.2 Stichprobenzusammensetzung – Studie 10 No access
        3. 4.7.5.3 Operationalisierung der Konstrukte und Prüfung der Reliabilität der Konstrukte – Studie 10 No access
        4. 4.7.5.4 Prüfung der Voraussetzungen der Regressionsanalyse – Studie 10 No access
        5. 4.7.5.5 Ergebnisse – Studie 10 No access
    1. 5.1 Theoretische Implikationen No access
    2. 5.2 Managementimplikationen No access
    3. 5.3 Limitationen und weiterer Forschungsbedarf No access
  7. Literaturverzeichnis No access 207 - 222
    1. Anhang 1: Anzeigen Studie 6 und 7 No access
    2. Anhang 2: Anzeigen Studie 8 No access
    3. Anhang 3: Anzeigen Studie 9 No access
    4. Anhang 4: Anzeigen Studie 10 No access

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