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Wirtschaft Marketing & Vertrieb & Handel
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Economics

Marketing & Sales & Trade

Cover of book: Kommunikationspolitik
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Kommunikationspolitik

Systematischer Einsatz der Kommunikation für Unternehmen
Vahlen, München 2015
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Cover of book: Relationship Marketing
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Relationship Marketing

Das Management von Kundenbeziehungen
Vahlen, München 2015
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Cover of Volume: Communicatio Socialis (ComSoc) Volume 48 (2015), Issue 2
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Communicatio Socialis (ComSoc)

Volume 48 (2015), Issue 2
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2015
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Communicatio Socialis (ComSoc)
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Cover of Volume: Communicatio Socialis (ComSoc) Volume 48 (2015), Issue 4
Journal Issues
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Communicatio Socialis (ComSoc)

Volume 48 (2015), Issue 4
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2015
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Communicatio Socialis (ComSoc)
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Cover of book: Der Einfluss der Medien auf Unternehmensentscheidungen
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Der Einfluss der Medien auf Unternehmensentscheidungen

Wie Unternehmen die Medienberichterstattung beobachten, beurteilen und berücksichtigen
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2014
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Cover of book: Der Vertrieb als Essential Facility
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Der Vertrieb als Essential Facility

Eine netz- und wettbewerbsökonomische Analyse am Beispiel des Fahrscheinvertriebs im Schienenpersonennahverkehr
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2014
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