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Relationship Marketing

Das Management von Kundenbeziehungen
Authors:
Publisher:
 2015

Bibliographic data

Copyright year
2015
ISBN-Print
978-3-8006-4886-3
ISBN-Online
978-3-8006-4887-0
Publisher
Vahlen, München
Series
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Language
German
Pages
467
Product type
Book Titles

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 17
  2. 1. Grundlagen des Relationship Marketing No access 18 - 36
  3. 2. Theoretische Fundierung des Relationship Marketing No access 37 - 74
  4. 3. Konzeptionierung des Relationship Marketing No access 75 - 121
  5. 4. Analysephase des Relationship Marketing No access 122 - 156
  6. 5. Strategische Ausrichtung des Relationship Marketing No access 157 - 203
  7. 6. Operativer Einsatz des Relationship Marketing No access 204 - 265
  8. 7. Implementierungsphase des Relationship Marketing No access 266 - 299
  9. 8. Kontrollphase des Relationship Marketing No access 300 - 356
  10. 9. Institutionelle Besonderheiten des Relationship Marketing No access 357 - 418
  11. 10. Zukunftsperspektiven des Relationship Marketing No access 419 - 426
  12. Literaturverzeichnis No access 427 - 462
  13. Stichwortverzeichnis No access 463 - 466
  14. Impressum No access 467 - 467

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