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Marketing & Vertrieb & Handel Wirtschaft
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Economics

Marketing & Sales & Trade

Cover of book: Die Kundenherzgewinner
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Die Kundenherzgewinner

Begeisterungsstrategien für eine langfristige Kundenbindung
BusinessVillage GmbH, Göttingen 2021
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Cover of Volume: Marketing ZFP Volume 43 (2021), Edition 4
Journal Issues
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Marketing ZFP

Volume 43 (2021), Edition 4
Verlag C.H.Beck, München 2022
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Marketing ZFP
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Cover of book: Krisenmarketing
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Krisenmarketing

Gezielt handeln in der Corona-Krise und bei anderen unerwarteten Ereignissen
Schäffer-Poeschel, Stuttgart 2020
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