Cultural Change from a Business Anthropology Perspective

Maryann McCabe; Elizabeth K. Briody

doi:10.5771/9781498544528

Summary

This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, McCabe and Briody selected contributors to explore how cultural change happens in a variety of consumer and organizational contexts. The 12 case studies illustrate the explanatory potential and the problem-solving strengths of assemblage theory, and the role of human agency in provoking cultural change. The case studies are compelling due to connections between the case narratives and graphics, and researcher engagement in the pragmatics of implementation—both of which shape and encourage learning. This volume will be markedly useful to practitioners engaged in research and implementation. It will also appeal to students and faculty in a variety of fields including anthropology, business management, marketing, sociology, cultural studies, and industrial design.

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Bibliographic data

Copyright year: 2017
ISBN-Print: 978-1-4985-4451-1
ISBN-Online: 978-1-4985-4452-8
Publisher: Lexington, Lanham
Language: English
Pages: 310
Product type: Edited Book

1. Contents No access
1. THEORETICAL APPROACHES TO CULTURAL CHANGE Anthropological Ideas No access
2. Assemblage Theory No access
3. Cultural Change and Agency No access
4. METHODOLOGICAL IMPLICATION Scales of Observation No access
5. Levels of Observation and Theories of Cultural Change No access
6. BUSINESS ANTHROPOLOGY AND INTERFACES OF PRODUCTION AND CONSUMPTION Shift toward a Human-centered Approach in Business No access
7. Domains of Business Anthropology No access
8. Business Orientation to Innovation No access
9. DEFINING CULTURAL CHANGE No access
10. Cultural Change in Assemblages No access
11. DESCRIPTION OF CHAPTERS IN THE BOOK No access
12. Consumer and Design Interface No access
13. Consumer and Product/Service Interface No access
14. Consumer and Organization Interface No access
15. NOTE No access
16. REFERENCES No access
1. 1. LITERATURE REVIEW AND THEORETICAL APPROACH No access
  2. BACKGROUND No access
  3. HEAR PHASE: METHODOLOGY Research Design No access
  4. Expert Interviews and Field Visits No access
  5. Data Analysis No access
  6. CREATE PHASE: FINDINGS No access
  7. HCD Frameworks No access
  8. HCD Design Principles with Supporting HCD Insights No access
  9. DELIVER PHASE: FINAL DELIVERABLE TO CLIENT No access
  10. Marketing Strategy No access
  11. Customer Journey No access
  12. Repositioning the Product in The Marketplace No access
  13. DISCUSSION No access
  14. CONCLUSION No access
  15. NOTES No access
  16. REFERENCES No access
2. 1. THE CHANGING HIGHER EDUCATION LANDSCAPE No access
  2. DATA AND METHODS No access
  3. OVERVIEW OF THE EDTECH FIELD No access
  4. FINDINGS: THE EMERGING TYPES OF EDTECH CONSUMERS No access
  5. Nondegree Holders No access
  6. New Career Seekers No access
  7. Career Adjusters: Course Correction No access
  8. Career Advancers No access
  9. Hobbyists No access
  10. DISCUSSION No access
  11. CONCLUSIONS No access
  12. REFERENCES No access
3. 1. THEORETICAL ORIENTATION No access
  2. METHODOLOGY No access
  3. THE DISCOVERe ASSEMBLAGE No access
  4. The Public University and the Welfare State No access
  5. Equity and Technocentrism No access
  6. Student Work Practices No access
  7. AGENCY AND INDETERMINACY Administrators, Faculty, and Staff React to a New President’s Initiative No access
  8. Persistence and Change in Student Work Practices No access
  9. Faculty Interventions No access
  10. The Indeterminacy of an Assemblage on Display No access
  11. CONCLUSIONS No access
  12. REFERENCES No access
4. 1. IMAGINARIES OF THE FUTURE: DESIGN AND THE THIRD WAVE OF THE INTERNET No access
  2. DESIGN AS AN EVOLVING PRACTICE No access
  3. DESIGN-AS-FUTURE-MAKING No access
  4. Cultural Imaginaries No access
  5. Things, Thing-Ness, and Agency No access
  6. Enchanted Objects No access
  7. Design in parody and thought experiments No access
  8. Robots, Cobots, and Carebots No access
  9. DESIGN + ANTHROPOLOGY AND SOCIAL TRANSFORMATION No access
  10. “Encountering the possible” No access
  11. Transforming the dominant paradigm No access
  12. CONCLUSIONS AND DISCUSSION: IMAGINING AND DESIGNING FUTURE WORLDS No access
  13. REFERENCES No access
1. 1. LITERATURE REVIEW No access
  2. DATA AND METHODS No access
  3. Future of Work Study 2007–2008 No access
  4. Future of Work Study 2009 No access
  5. Back to the Future of Work Study 2011 No access
  6. FINDINGS No access
  7. Convenience No access
  8. Personal Productivity No access
  9. Social Resources No access
  10. Personalization No access
  11. DISCUSSION No access
  12. Factors Facilitating Smart Device Adoption No access
  13. Trajectories of Cultural Change No access
  14. CONCLUSION No access
  15. NOTE No access
  16. REFERENCES No access
2. 1. THEORETICAL APPROACH The Poor’s Consumption Assemblage No access
  2. Forbiddance Density No access
  3. Metaphors as an Analytic Tool No access
  4. DATA AND METHODS Sample No access
  5. Data Collection No access
  6. Data Analysis No access
  7. FINDINGS No access
  8. A Toy No access
  9. A Walled Garden No access
  10. An Exclusive Club No access
  11. A Nonarable field No access
  12. A Spare Tire No access
  13. An Albatross No access
  14. A Mystery No access
  15. Fort Knox No access
  16. A Stonewall No access
  17. Shylock/Jezebel No access
  18. DISCUSSION No access
  19. REFLECTIONS: WHEN GLOBAL FORMS MEET ENTRENCHED POWER DISPARITIES IN AN ASSEMBLAGE No access
  20. CONCLUSIONS AND IMPLICATIONS No access
  21. REFERENCES No access
3. 1. THEORETICAL APPROACH Anthropological Analysis Related to the Diffusion of Innovations No access
  2. Innovation and the Scales of Observation No access
  3. METHODOLOGY The Innovation Trigger No access
  4. Methods and Sampling No access
  5. Practices and Methodological Principles No access
  6. FINDINGS Taking the Customer, His Usages and His Culture as a Point of Departure No access
  7. The Transition from Domestic Production to Commercial Consumption No access
  8. Other Effects on Consumption No access
  9. The Role of Social Norms No access
  10. Variation in Beverage Consumption No access
  11. The Symbolism of “Hot” ( No access
  12. and “Cold” ( No access
  13. DISCUSSION The Social Framework for Innovation Success No access
  14. Diffusing Anthropological Findings within the Firm No access
  15. SUMMARY AND CONCLUSIONS No access
  16. REFERENCES No access
4. 1. ASSEMBLAGE THEORY No access
  2. METHODOLOGY No access
  3. BROKERAGE IN CONTEXT: PAST & PRESENT Precolonial Times No access
  4. Colonial Times No access
  5. Contemporary Brokerage No access
  6. BROKERAGE AND NIGERIAN-CHINESE NETWORKS The Ambassador and His Network No access
  7. Brokerage Organizations No access
  8. Networking: Visas & Connections No access
  9. Leveraging Brokers and Networks No access
  10. DISCUSSION Continuity and Change in Brokerage No access
  11. Assemblage Theory in Practice No access
  12. CONCLUSIONS No access
  13. REFERENCES No access
1. 1. RECENT HISTORY IN FIGHTING US POVERTY US Nonprofits Prior to 1970 No access
  2. Funding Charitable Nonprofits No access
  3. Neoliberalism Takes Its Toll on Nonprofits No access
  4. Training Programs Launched by Nonprofits No access
  5. CURRENT APPROACH TO POVERTY ALLEVIATION Return on Investment (ROI) Necessary on Nonprofit Training Programs No access
  6. Systemic Issues Evident in Behavioral Economics Approach No access
  7. LIGHTHOUSE, NEEDLE AND THE COLLEGE PREP COMPANY No access
  8. Background Information No access
  9. The Lighthouse Approach No access
  10. The Partnership No access
  11. TEST, PIVOT, TEST Participants No access
  12. Procedure No access
  13. High Attrition but High Participation No access
  14. No Room for Extra Homework No access
  15. DISCUSSION No access
  16. CONCLUSION No access
  17. REFERENCES No access
2. 1. THEORETICAL ORIENTATION Origins and History of Work Practice Studies No access
  2. Organizational Change and Assemblage Theory No access
  3. This Chapter’s Assemblages as Case Studies No access
  4. BACKGROUND HVAC/R INC No access
  5. HKS No access
  6. NASA No access
  7. CASE 1: CREATING SAFETY CULTURE AT HVAC/R INC No access
  8. Convergence: Regulatory Agencies No access
  9. Shift in Organizational Culture: Customer-Centered toward Operations-Centered No access
  10. The Case Study: Creating Safety Culture No access
  11. Reconnecting to Assemblages No access
  12. CASE 2: ORGANIZATIONAL CHANGE IN AN ARCHITECTURE FIRM No access
  13. PROGRAM DESIGN No access
  14. Process and Product Changes in Program No access
  15. Changes in Development No access
  16. Changes in Structure No access
  17. Creating a Professional Development Platform No access
  18. CASE 3: CHANGING PARADIGMS IN SPACECRAFT DESIGN No access
  19. From Technology-Driven to Human-Centered Design No access
  20. Changes in Politics No access
  21. Changes in Mission Designs No access
  22. Changes in Crewmember Types No access
  23. Changes in Design Trends (Outside and Inside NASA) No access
  24. The Privacy Case Study: “Space in Space” No access
  25. The Changing Culture of NASA Design No access
  26. DISCUSSION No access
  27. Assemblage Theory and Reflexive Analysis No access
  28. Commonalities across Roles and Projects No access
  29. Diversity of Skills, Knowledge, and Methods No access
  30. Reflexivity and Communicating Ethnographic Work No access
  31. Assemblages and scales of observation No access
  32. Strengths and Shortcomings of Assemblage Theory No access
  33. Conducting Anthropological Research as an Employee No access
  34. NOTES No access
  35. REFERENCES No access
1. BUSINESS ANTHROPOLOGY ON CULTURAL CHANGE No access
2. Capturing the Assemblage No access
3. The Change Trajectory No access
4. Emergence of Cultural Themes No access
5. AGENCY AS A CATALYST OF CULTURAL CHANGE Agency at Work No access
6. Tensions Unpacked No access
7. Phases in the Life Course of the Assemblage No access
8. Agency Complementarity with Other Theoretical Perspectives No access
9. ASSEMBLAGE THEORY’S FUTURE POTENTIAL FOR CULTURAL CHANGE Learning for the Future No access
10. Methods for the Future No access
11. Problem Solving for the Future No access
12. Snapshots Now in Planning for the Future No access
13. REFERENCES No access
Index No access Pages 289 - 304
About the Contributors No access Pages 305 - 310