Cover of book: #REFRESH
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#REFRESH

CEO Branding für Leader und Leaderinnen
Authors:
Publisher:
 2023

Keywords



Bibliographic data

Copyright year
2023
ISBN-Print
978-3-648-17512-5
ISBN-Online
978-3-648-17514-9
Publisher
Haufe Lexware, Freiburg
Series
Haufe Fachbuch
Language
German
Pages
207
Product type
Book Titles

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access Pages 2 - 9
  2. Refresh! No access Pages 10 - 13
  3. 01 Rock it like Tim #EinerWieKeiner No access Pages 14 - 24
  4. 02 Feel inspired by Gen Z #RadikalDigital No access Pages 25 - 35
  5. 03 Get into the habit #Routine No access Pages 36 - 43
  6. 04 Publish for impact #WerSchreibtBleibt No access Pages 44 - 53
  7. 05 Be authentic to connect #Nahbarkeit No access Pages 54 - 61
  8. 06 Center on your role as a leader #KlareKante No access Pages 62 - 69
  9. 07 Humanize your tech story #RunterVomPodest No access Pages 70 - 78
  10. 08 Find your unique narrative #IchBinHier No access Pages 79 - 87
  11. 09 Tell a story, not a tale #TaeuschendEcht No access Pages 88 - 96
  12. 10 Build trust and credibility #SichTreuBleiben No access Pages 97 - 104
  13. 11 Get in the mind of your audience #DichtDran No access Pages 105 - 114
  14. 12 Lead with a stellar brand #SprungbrettMarke No access Pages 115 - 123
  15. 13 Be the signal amidst the noise #DJCEO No access Pages 124 - 132
  16. 14 Polish your podcasting skills #GanzOhr No access Pages 133 - 141
  17. 15 Use your voice to change this world #PositionBeziehen No access Pages 142 - 150
  18. 16 Be consistent and intentional #FestVerankert No access Pages 151 - 158
  19. 17 Find opportunity in criticism #KrisenFest No access Pages 159 - 166
  20. 18 Avoid the pitfalls of irony #AllesKlar No access Pages 167 - 174
  21. 19 Evolve your brand fearlessly #LeinenLos No access Pages 175 - 183
  22. Endnoten No access Pages 184 - 202
  23. Personenverzeichnis No access Pages 203 - 205
  24. Die Autorin No access Pages 206 - 207

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