A History of Advertising

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1. Contents No access
2. Introduction No access
1. 1. Advertising Archaeology: Where to Begin? No access
2. 2. From Late BCE to Early CE No access
3. 3. The Dark Ages of Advertising No access
1. 4. Emerging from the Dark No access
2. 5. Some Seventeenth- and Eighteenth-Century Advertisements No access
3. 6. The Result of Revolutions No access
4. 7. Nineteenth-Century Methods and Media No access
5. 8. Appeals and Social Implications via Nineteenth-Century Advertising No access
1. 9. The Twentieth-Century Advertising Explosion and Beyond No access
2. 10. Industry People, Agencies, and Changes No access
3. 11. The Science of Advertising No access
4. 12. Criticism, Law, and Policy No access
5. 13. Improving on the Old No access
6. 14. Newest Media and Methods No access
7. 15. Living in a Virtual World No access
8. 16. Ads and Culture No access
9. 17. 2020 and Beyond No access
Conclusion No access Pages 415 - 416
Notes No access Pages 417 - 420
Bibliography No access Pages 421 - 442
Index No access Pages 443 - 456