A History of Advertising

Jef I Richards

doi:10.5771/9781538141229

Zusammenfassung

Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background.

This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.

Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.

Schlagworte

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Bibliographische Angaben

Copyrightjahr: 2022
ISBN-Print: 978-1-5381-4121-2
ISBN-Online: 978-1-5381-4122-9
Verlag: Rowman & Littlefield, Lanham
Sprache: Englisch
Seiten: 456
Produkttyp: Monographie

Inhaltsverzeichnis

KapitelSeiten

1. Contents Kein Zugriff
2. Introduction Kein Zugriff
1. 1. Advertising Archaeology: Where to Begin? Kein Zugriff
2. 2. From Late BCE to Early CE Kein Zugriff
3. 3. The Dark Ages of Advertising Kein Zugriff
1. 4. Emerging from the Dark Kein Zugriff
2. 5. Some Seventeenth- and Eighteenth-Century Advertisements Kein Zugriff
3. 6. The Result of Revolutions Kein Zugriff
4. 7. Nineteenth-Century Methods and Media Kein Zugriff
5. 8. Appeals and Social Implications via Nineteenth-Century Advertising Kein Zugriff
1. 9. The Twentieth-Century Advertising Explosion and Beyond Kein Zugriff
2. 10. Industry People, Agencies, and Changes Kein Zugriff
3. 11. The Science of Advertising Kein Zugriff
4. 12. Criticism, Law, and Policy Kein Zugriff
5. 13. Improving on the Old Kein Zugriff
6. 14. Newest Media and Methods Kein Zugriff
7. 15. Living in a Virtual World Kein Zugriff
8. 16. Ads and Culture Kein Zugriff
9. 17. 2020 and Beyond Kein Zugriff
Conclusion Kein Zugriff Seiten 415 - 416
Notes Kein Zugriff Seiten 417 - 420
Bibliography Kein Zugriff Seiten 421 - 442
Index Kein Zugriff Seiten 443 - 456