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Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2024
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Volume 8 (2024), Edition 2
SMR - Journal of Service Management Research- Publisher:
- 2025
Summary
SMR is a platform for the academic dialog between service researchs from different economic disciplines. It offers critical depictions of the newest developments in the central areas of service research. Thereby SMR dedicates itself particularly to interdisciplinary research agendas. For more information for authors and subscribers, see rsw.beck.de/zeitschriften/smr.
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Bibliographic data
- ISSN-Print
- 2511-8676
- ISSN-Online
- 2942-3392
- Publisher
- Nomos, Baden-Baden
- Language
- English
- Product type
- Volume
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Article
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The field of Transformative Service Research (TSR) has emerged over a decade ago with a range of seminal and call-to-action papers which have subsequently sparked and stimulated scholars’ interest in academic work at the intersection of Transfor...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2024
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Page 74 - 93
Smart service is fundamentally transforming customer experience in both commercial and private contexts. While the information systems and service disciplines have explored the properties and implementation of smart service, there is a gap in...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2024
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Page 94 - 114
Equipment manufacturers increasingly pursue servitization strategies, yet their salesforces frequently find that industrial customers display a low willingness-to-pay (WTP) for ancillary services, in particular when offered in conjunction with...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2024
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