Article
No access
Page 111 - 111
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2025
, to see if you have full access to this publication.
Volume No access
Volume 9 (2025), Issue 3-4
SMR - Journal of Service Management Research- Publisher:
- 2025
Summary
SMR is a platform for the academic dialog between service researchs from different economic disciplines. It offers critical depictions of the newest developments in the central areas of service research. Thereby SMR dedicates itself particularly to interdisciplinary research agendas. For more information for authors and subscribers, see rsw.beck.de/zeitschriften/smr.
Search publication
Bibliographic data
- ISSN-Print
- 2511-8676
- ISSN-Online
- 2942-3392
- Publisher
- Nomos, Baden-Baden
- Language
- English
- Product Type
- Volume
Articles
Article
No access
Page 112 - 117
Pricing is the only element of the marketing mix that directly generates revenue, yet it remains comparatively underexplored and unevenly developed in both academic research and managerial practice, particularly in service contexts. This editorial...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2025
Authors:
Article
No access
Page 118 - 135
This study examines how introducing prices for value-added services (VASs) that were previously offered for free affects customers’ price fairness perceptions. Drawing on experimental data from two studies, we argue that customer reactions to such...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2025
Authors:
Article
No access
Page 136 - 153
This study investigates the psychological determinants of purchase intention and purchase behavior of flat rate pricing in public transportation. The motivation for this study is the lack of empirical research on the introduction of flat rate...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2025
Authors:
Article
No access
Page 154 - 171
This study examines pricing adoption among service firms, addressing a gap in pricing research regarding pricing implementation and its contribution to firm success. Using data from companies in Austria, Germany, and Switzerland, we analyze...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2025
Authors:
Article
No access
Page 172 - 191
Dynamic pricing has a long tradition in the service sector and has been extensively discussed across a wide range of studies, characterized by considerable methodological and contextual diversity. In recent years, however, technological advancement...
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2025
Authors:
Article
No access
Page 192 - 194
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2025
