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Wie smarte, konnektive Leistungen die Verhandlungsmacht der Kunden verändern

Einblicke aus dem Maschinen- und Anlagenbau
Authors:
Publisher:
 2021

Keywords

Bibliographic data

Edition
1/2021
Copyright Year
2021
ISBN-Print
978-3-8487-8267-3
ISBN-Online
978-3-7489-2067-0
Publisher
Nomos, Baden-Baden
Series
Controlling Praxis
Language
German
Pages
312
Product Type
Monograph

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 24
    1. 1.1 Problemstellung und Forschungsfrage No access
    2. 1.2 Zielsetzung und Vorgehensweise No access
    3. 1.3 Aufbau der Arbeit No access
    1. 2.1 Vorgehen zur Entwicklung des begrifflichen Bezugsrahmens No access
    2. 2.2 Definition: Kunde No access
    3. 2.3 Definition: Verhandlung No access
    4. 2.4 Definition: Industrielle Verhandlungen No access
    5. 2.5 Definition: Verhandlungsmacht No access
    6. 2.6 Definition: Industrie 4.0, Industrial Internet und das Internet of Things No access
    7. 2.7 Definition: Das smarte, konnektive Produkt No access
    1. 3.1 Ressourcenorientierte Perspektive No access
    2. 3.2 Transaktionskostenorientierte Perspektive No access
      1. 3.3.1 SCP-Paradigma der Industrieökonomie No access
      2. 3.3.2 Porter’s Five Forces – Branchenstrukturanalyse No access
      3. 3.3.3 Branchenorientierte Perspektive und generische Strategien No access
      4. 3.3.4 Kritische Würdigung der branchenorientierten Perspektive No access
    1. 4.1 Zielsetzung und Aufbau des Kapitels No access
    2. 4.2 Vorgehen zur Entwicklung des theoriebasierten Erklärungsmodells No access
    3. 4.3 Entwicklung des übergeordneten theoretischen Bezugsrahmens (Strukturmodell) No access
      1. 4.4.1 Konstrukt der Kundenkonzentration No access
      2. 4.4.2 Konstrukt der Produktdifferenzierung No access
      3. 4.4.3 Konstrukt der Wechselkosten No access
      4. 4.4.4 Konstrukt der Preisempfindlichkeit der Kunden No access
      5. 4.4.5 Konstrukt der Gefahr von Rückwärtsintegration No access
      6. 4.4.6 Konstrukt der Markttransparenz No access
    5. 4.5 Zusammenfassung des Erklärungsmodells No access
    1. 5.1 Zielsetzung und Aufbau des Kapitels No access
    2. 5.2 Vorgehen der empirischen Prüfung No access
      1. 5.3.1 Auswahl der statistischen Analysemethode No access
      2. 5.3.2 Aufbau von Strukturgleichungsmodellen No access
      3. 5.3.3 Partial Least Squares Strukturgleichungsmodellierung No access
        1. 5.3.4.1 Evaluation der Messmodelle No access
        2. 5.3.4.2 Evaluation reflektiver Messmodelle No access
        3. 5.3.4.3 Evaluation formativer Messmodelle No access
        4. 5.3.4.4 Evaluation des Strukturmodells No access
        5. 5.3.4.5 Zusammenfassung der Schemata zur Evaluation No access
        6. 5.3.4.6 Multigruppenanalyse No access
      1. 5.4.1 Der Operationalisierungsprozess No access
      2. 5.4.2 Kundenkonzentration No access
      3. 5.4.3 Produktdifferenzierung No access
      4. 5.4.4 Wechselkosten No access
      5. 5.4.5 Preisempfindlichkeit der Kunden No access
      6. 5.4.6 Gefahr von Rückwärtsintegration No access
      7. 5.4.7 Markttransparenz No access
      8. 5.4.8 Konnektivität No access
      9. 5.4.9 Verhandlungsmacht der Kunden No access
      10. 5.4.10 Kontrollvariablen No access
      11. 5.4.11 Zusammenfassung des Modells No access
      1. 5.5.1 Entwicklung des Fragebogens No access
      2. 5.5.2 Untersuchungsobjekte und Datenerhebung No access
      3. 5.5.3 Überprüfung von Fehlerquellen und Verzerrungen No access
      1. 5.6.1 Vorbereitung der Datenanalyse No access
      2. 5.6.2 Durchführung der Datenanalyse No access
        1. 5.6.3.1 Evaluation reflektiv spezifizierter Messmodelle No access
        2. 5.6.3.2 Evaluation formativ spezifizierter Messmodelle No access
        1. 5.6.4.1 Evaluation des Strukturmodells Gesamtmodell No access
        2. 5.6.4.2 Evaluation des Strukturmodells Gruppe Konnektiv No access
        3. 5.6.4.3 Evaluation des Strukturmodells Gruppe Nicht konnektiv No access
        4. 5.6.4.4 Evaluation der Strukturmodelle mittels Multigruppenanalyse No access
        5. 5.6.5 Hypothesenprüfung No access
        6. 5.6.6 Ergebnisdiskussion No access
    1. 6.1 Zielsetzung und Vorgehen der Entwicklung der Handlungsempfehlungen No access
    2. 6.2 Methodische Grundlagen der explorativen Datenanalyse zur Ableitung von Handlungsempfehlungen No access
      1. 6.3.1 Explorative Analyse der Produktdifferenzierung No access
      2. 6.3.2 Explorative Analyse der Wechselkosten No access
      1. 6.4.1 Handlungsempfehlungen zur Kundenkonzentration No access
      2. 6.4.2 Handlungsempfehlungen zur Produktdifferenzierung No access
      3. 6.4.3 Handlungsempfehlungen zu Wechselkosten No access
      4. 6.4.4 Handlungsempfehlungen zur Preisempfindlichkeit No access
      5. 6.4.5 Handlungsempfehlungen zur Gefahr der Rückwärtsintegration No access
      6. 6.4.6 Handlungsempfehlungen zur Markttransparenz No access
    1. 7.1 Ergebniszusammenfassung No access
    2. 7.2 Limitationen und weiterer Forschungsbedarf No access
  9. Anhang. Experteninterviews zur Validierung der Ergebnisse undHandlungsempfehlungen No access 265 - 272
  10. Literaturverzeichnis No access 273 - 312

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