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Psychologie

Autor:innen:
Verlag:
 2011

Zusammenfassung

Vorteile

- Die psychologischen Grundlagen für das wirtschafts- und sozialwissenschaftliche Studium: von der Allgemeinen über die Sozial- bis zur Wahrnehmungspsychologie

- Kompakter Aufbau

- Komplett vierfarbig

Zum Werk

In den Wirtschaftswissenschaften gilt das Bild des rational denkenden Menschen als überholt. Kenntnisse aus der Psychologie spielen dagegen eine immer größere Bedeutung für die Analyse, was sich nicht zuletzt in der aktuellen Diskussion um die Glücksforschung widerspiegelt.

Dieses Lehrbuch führt Wirtschaftswissenschaftler an die Grundlagen der Psychologie heran und stellt dar, wie sie das menschliche Verhalten (und damit auch das für die Wirtschaftwissenschaften wichtige Entscheidungsverhalten) beeinflussen.

Autor

Prof. Dr. Detlef Fetchenhauer ist Direktor des Instituts für Wirtschafts- und Sozialpsychologie an der Universität zu Köln. Er lehrt darüber hinaus an der Universität Wien.

Zielgruppe

Für Studierende der Wirtschaftswissenschaften an Universitäten und Fachhochschulen sowie Studierende, die im Nebenfach Psychologie belegen müssen (z.B. Lehramt).

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Bibliographische Angaben

Copyrightjahr
2011
ISBN-Print
978-3-8006-3713-3
ISBN-Online
978-3-8006-3940-3
Verlag
Vahlen, München
Sprache
Deutsch
Seiten
467
Produkttyp
Monographie

Inhaltsverzeichnis

KapitelSeiten
  1. Titelei/Inhaltsverzeichnis Kein Zugriff 1 - 19
  2. Kapitel 1 Was ist eigentlich Psychologie und wie beeinflusst die Steinzeit unser Verhalten? Kein Zugriff 20 - 43
  3. Kapitel 2 Wenn Du denkst, Du denkst … zur Psychologie von Kognitionen und Bewusstsein Kein Zugriff 44 - 66
  4. Kapitel 3 Eine Frage des Gefühls – zur Psychologie von Emotion und Motivation Kein Zugriff 67 - 86
  5. Kapitel 4 Anlage versus Umwelt – wie viel menschliches Verhalten ist gelernt? Kein Zugriff 87 - 107
  6. Kapitel 5 Eine kurze Einführung in die Wissenschaftstheorie Kein Zugriff 108 - 128
  7. Kapitel 6 Psychologie als Wissenschaft Kein Zugriff 129 - 146
  8. Kapitel 7 Offenbarung oder nur Einbildung – warum glauben Menschen an Gott? Kein Zugriff 147 - 168
  9. Kapitel 8 Liegt alles in den Genen? Zur Psychologie der Persönlichkeit Kein Zugriff 169 - 192
  10. Kapitel 9 Können Frauen wirklich nicht einparken? Zur Psychologie der Geschlechterunterschiede Kein Zugriff 193 - 214
  11. Kapitel 10 Indianer und Chinesen – welchen Einfluss hat Kultur auf unser Verhalten? Kein Zugriff 215 - 238
  12. Kapitel 11 Warum Logik oftmals nicht weiterhilft – normative versus deskriptive Entscheidungstheorie Kein Zugriff 239 - 263
  13. Kapitel 12 Odysseus und die Sirenen – warum wir manchmal das Falsche tun, obwohl wir wissen, was das Richtige ist. Kein Zugriff 264 - 284
  14. Kapitel 13 Is there anybody out there? Wie Menschen ihre soziale Umwelt sehen Kein Zugriff 285 - 306
  15. Kapitel 14 Is there anybody in there? Warum es so schwer ist, sich selbst zu erkennen Kein Zugriff 307 - 330
  16. Kapitel 15 Das komplexe Verhältnis von Einstellungen und Verhalten – nur wer sich ändert, bleibt sich treu Kein Zugriff 331 - 354
  17. Kapitel 16 Von Kölnern und Düsseldorfern – über Stereotype, Vorurteile und soziale Identitäten Kein Zugriff 355 - 376
  18. Kapitel 17 Die Furcht vor dem Alleinsein oder „Die Hölle, das sind die Anderen". Warum sind Menschen soziale Wesen? Kein Zugriff 377 - 395
  19. Kapitel 18 Von Vätern und Metzgern: Wie soziale Rollen, soziale Normen und sozialer Status unser Handeln bestimmen Kein Zugriff 396 - 414
  20. Kapitel 19 Dr. Jeckyll und Mr. Hyde – zur Psychologie von Gut und Böse Kein Zugriff 415 - 436
  21. Literaturverzeichnis Kein Zugriff 437 - 463
  22. Sachverzeichnis Kein Zugriff 464 - 467

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