Music Marketing for the DIY Musician

Bobby Borg

doi:10.5771/9781538134634

Zusammenfassung

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music.

Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard!

Updates include:

New interviews highlighting current marketing strategies for the new music market
Info on how to leverage digital marketing and streaming playlists
Updated stories and examples of current music marketing principles
Future forecasts and trends into music marketing
New and revised services, tools, references, and contacts that can help musicians further their careers
New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Schlagworte

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Bibliographische Angaben

Copyrightjahr: 2020
ISBN-Print: 978-1-5381-3320-0
ISBN-Online: 978-1-5381-3463-4
Verlag: Rowman & Littlefield, Lanham
Sprache: Englisch
Seiten: 423
Produkttyp: Monographie

Inhaltsverzeichnis

KapitelSeiten

1. Contents Kein Zugriff
2. Foreword by Tony van Veen Kein Zugriff
3. Welcome New and Old Readers! Here's What's New Kein Zugriff
4. Preface Kein Zugriff
5. Acknowledgments Kein Zugriff
1. Describe Your Company’s Vision and Set Your Career on Course Kein Zugriff
2. Identify Opportunities or “Needs” by Conducting a SWOT Analysis Kein Zugriff
3. Analyze Your Most Likely Customers and Target Your Market Kein Zugriff
4. Learn from Your Competitors by Conducting a Competitor Analysis Kein Zugriff
5. Demo Your Products and Services and Get Invaluable Feedback Kein Zugriff
6. Set Your Marketing Plan Goals by Using the SMART Model Kein Zugriff
7. Find the Right Blend of “Marketing Mix” Strategies to Achieve Your Goals Kein Zugriff
8. Assemble a Marketing Plan of Attack™ and Present Your Ideas Effectively Kein Zugriff
9. Execute Your Marketing Plan Effectively and Get Results Kein Zugriff
10. Keep Learning About Marketing and Strengthen Your Marketing Muscles Kein Zugriff
11. Consider These Overall Thoughts Before Diving into the Text Kein Zugriff
1. 1. Put Together a Band Kein Zugriff
  2. Be a Solo Artist and Employer Kein Zugriff
  3. Envision Yourself as a Songwriter/Composer Kein Zugriff
  4. Picture Yourself as a Producer/Artist Kein Zugriff
  5. Imagine Yourself as a Contract Employee or Self-Employed Performer Kein Zugriff
2. Indicate What Products and Services You’ll Provide Kein Zugriff
3. Determine Your Genre or Style Kein Zugriff
4. Decide What Level of Success You Wish to Achieve Kein Zugriff
5. Consider What Kind of Industry You’re In Kein Zugriff
6. Know What Identity You Want to Project into the Marketplace Kein Zugriff
7. Write Your Vision Statement Paragraph Kein Zugriff
8. Marketing Plan Template Kein Zugriff
9. Marketing Plan Example Kein Zugriff
1. 1. Identify Opportunities Kein Zugriff
  2. Examine the Opportunities on Which Others Have Capitalized Kein Zugriff
2. 1. Uncover Your Strengths Kein Zugriff
  2. Inspect and Evaluate the Strengths of Others Kein Zugriff
3. 1. Single Out Your Weaknesses Kein Zugriff
  2. Turn Your Weaknesses into Strengths Kein Zugriff
4. 1. Identify Your Threats Kein Zugriff
  2. Minimize Your Threats Kein Zugriff
5. Write a SWOT (or OSWT) Conclusion Kein Zugriff
6. In Their Own Words: Q&A with Ira Kalb, Business Consultant Kein Zugriff
7. Marketing Plan Template Kein Zugriff
8. Marketing Plan Example Kein Zugriff
1. 1. Examine Demographic Dimensions Kein Zugriff
  2. Think About Technographic Dimensions Kein Zugriff
  3. Look at Psychographic Dimensions Kein Zugriff
  4. Evaluate Behavioral Dimensions Kein Zugriff
  5. Consider Geographic Dimensions Kein Zugriff
2. Consider Your Data and Write a Customer Conclusion Kein Zugriff
3. In Their Own Words: Q&A with Nance Rosen, Business Consultant at Sandler Training Kein Zugriff
4. Marketing Plan Template Kein Zugriff
5. Marketing Plan Example Kein Zugriff
1. 1. Know Who’s Getting the Best Bookings Kein Zugriff
  2. Seek Them Out in the Press Kein Zugriff
  3. Hear Them on Local Radio Kein Zugriff
  4. Discover Who’s on Store Shelves Kein Zugriff
  5. Locate Them Online Kein Zugriff
2. 1. Examine Your Competitors’ Company Branding Kein Zugriff
  2. Study Their Product/Service Branding Kein Zugriff
  3. Look at Their Product Development and Innovation Kein Zugriff
  4. Ponder Your Competitors’ Pricing Kein Zugriff
  5. Evaluate Their Distribution Methods Kein Zugriff
  6. Assess Their Promotional Efforts Kein Zugriff
  7. Include Other Relevant Issues Kein Zugriff
3. 1. Determine How You’ll Use the Data Kein Zugriff
  2. Sum Up Your Thoughts in a Competitor Conclusion Paragraph Kein Zugriff
4. Marketing Plan Template Kein Zugriff
5. Marketing Plan Example Kein Zugriff
1. 1. Be Patient, Be Thorough, and Be Brilliant Kein Zugriff
  2. Decide on the Recipe and How Many Cooks You Really Need in the Kitchen Kein Zugriff
  3. Develop and Demo Efficiently and Do It Effectively Kein Zugriff
2. 1. Utilize the Internet Kein Zugriff
  2. Demonstrate Before a Private and Controlled Audience Kein Zugriff
3. 1. Convert the Data into Readable Form Kein Zugriff
  2. Consider the Quality of Your Data Kein Zugriff
4. Write Your R&D Conclusion Paragraph Kein Zugriff
5. In Their Own Words: Q&A with Bianca Philippi, Founder of Creative Insights Kein Zugriff
6. Marketing Plan Template Kein Zugriff
7. Marketing Plan Example Kein Zugriff
1. Make Your Goals Specific Kein Zugriff
2. 1. Forecast Your Sales Kein Zugriff
  2. Determine Fan Awareness Kein Zugriff
3. 1. Assess Your People Power Kein Zugriff
  2. Consider Your Available Financial Resources Kein Zugriff
4. Consider a Road Map for Achieving Your Goals Kein Zugriff
5. Set Your Goals in the Context of Time Kein Zugriff
6. Complete Your SMART Goals Paragraph Kein Zugriff
7. Marketing Plan Template Kein Zugriff
8. Marketing Plan Example Kein Zugriff
1. 1. Don’t Lose Sight of Your Vision Kein Zugriff
  2. Don’t Forget About Your SWOT Analysis: Need and Opportunity Kein Zugriff
  3. Be Sure You Really Know Your Target Audience Kein Zugriff
  4. Reinvestigate Your Competitors Kein Zugriff
  5. Reexamine Your Feedback Kein Zugriff
  6. Stick to Your Goals Kein Zugriff
2. 1. Reflect the Right Mood and Imagery Kein Zugriff
  2. Be Original and in Good Legal Standing Kein Zugriff
  3. Invent a Name Kein Zugriff
  4. Create a Nickname Kein Zugriff
  5. Describe Your Company Kein Zugriff
  6. Use a Unique Spelling Kein Zugriff
  7. Form an Abbreviation Kein Zugriff
3. 1. Use a Wordmark (Typographic Symbol) Kein Zugriff
  2. Consider a Lettermark Kein Zugriff
  3. Try a Brandmark (a.k.a. Symbol) Kein Zugriff
  4. Use a Combinedmark Kein Zugriff
4. 1. Convey the Right Personality Kein Zugriff
  2. Appeal to Your Audience Kein Zugriff
  3. Be Believable Kein Zugriff
  4. Offer an Explanation Kein Zugriff
  5. Ask Your Fans What They Think Kein Zugriff
5. Create a Company Spokescreature or Mascot Kein Zugriff
6. 1. Identify Your Brand Attitude and Vibe Kein Zugriff
  2. Consider the Look of Your Brand Kein Zugriff
  3. Associate with Other Brands Kein Zugriff
7. 1. Define Your Company’s Position and Exploit It Kein Zugriff
8. Marketing Plan Template Kein Zugriff
9. Marketing Plan Example Kein Zugriff
1. 1. Choose a Company Dominant (or Combined) Brand Structure Kein Zugriff
  2. Employ the Company Endorsed Brand Structure Kein Zugriff
  3. Apply the Company Silent (or Separated) Brand Structure Kein Zugriff
2. Envision the Best Names/Titles Kein Zugriff
3. Use a Product/Service Brand Slogan or Tagline Kein Zugriff
4. 1. Consider the Appropriate Colors Kein Zugriff
  2. Think About Which Fonts You’ll Use Kein Zugriff
  3. Use the Right Graphics Kein Zugriff
  4. Use the Right Materials Kein Zugriff
  5. Create Unique Designs Kein Zugriff
5. 1. Position Your Product/Service Based on Your Identified Need (or Unfilled Need) Kein Zugriff
  2. Position Your Product/Service Based on Its Target Audience Kein Zugriff
  3. Position Yourself Based on a Competitive Advantage Kein Zugriff
  4. Position Yourself Based on a Strength and Unique Benefit You Can Offer Kein Zugriff
6. In Their Own Words: Q&A with Robert Liljenwall, Owner of the Liljenwall Group Kein Zugriff
7. Marketing Plan Template Kein Zugriff
8. Marketing Plan Example Kein Zugriff
1. 1. Decide on How You’ll Finalize Your Music Kein Zugriff
  2. Determine How You’ll Prepare Recorded Product Kein Zugriff
  3. Determine How You’ll Produce Video Product Kein Zugriff
  4. Choose How You’ll Manufacture Your Albums and Video Products Kein Zugriff
  5. Determine How You’ll Get Your Act (Live Show) Together Kein Zugriff
  6. Think About How You’ll Develop Your Web Real Estate Kein Zugriff
  7. Decide on How You’ll Manufacture Your Merch Kein Zugriff
2. 1. Decide on Your Commitment to Quality Kein Zugriff
  2. Think About How Much Effort You’ll Put Forth Kein Zugriff
  3. Consider a Delivery Commitment Kein Zugriff
  4. Determine How Accessible You’ll Be Kein Zugriff
  5. Simplify the Buyer’s Experience Kein Zugriff
  6. Contemplate a Satisfaction Guarantee Kein Zugriff
  7. Draw Up a Problem Resolution Strategy Kein Zugriff
  8. Contemplate a Monitoring and Measuring Strategy Kein Zugriff
  9. Determine Your Commitment to Company Training Kein Zugriff
  10. Commit to a Level of Customer Personalization Kein Zugriff
  11. Consider Whether You’ll Put Your Best Fans First Kein Zugriff
  12. Reflect on How You’ll Create Customer “Loyalty” Through “Ownership” Kein Zugriff
  13. Determine How You’ll Build a Customer Culture or Community Kein Zugriff
  14. Create a Database Management Plan Kein Zugriff
3. 1. Be Clear on the Difference Between Features and Benefits Kein Zugriff
  2. Format Your Product Features and Benefits (PFB) Chart Kein Zugriff
4. In Their Own Words: Interview With Maurizio OTTO De Togni, Owner SuperOtto Kein Zugriff
5. Marketing Plan Template Kein Zugriff
6. Marketing Plan Example Kein Zugriff
1. 1. Reflect on Your SWOT Analysis Kein Zugriff
  2. Review Your Target Customer’s Profile Kein Zugriff
  3. Take a Look at Your Competitor Analysis Kein Zugriff
  4. Revisit Important Testing/Feedback Data Kein Zugriff
  5. Reference Your SMART Goals Kein Zugriff
  6. Consider What Type of Branding and Positioning You Are Putting Forth Kein Zugriff
  7. Revisit Your Product and Service Strategies Kein Zugriff
  8. Consider Other Strategies Kein Zugriff
2. 1. Price Within Consumer Boundaries Kein Zugriff
  2. Consider Your Bottom-Line Cost, and Profit and Loss Kein Zugriff
  3. Price Your Products and Services for Free Kein Zugriff
  4. Allow Donation Pricing Kein Zugriff
  5. Try Disguised Pricing (Make It Feel Free) Kein Zugriff
  6. Consider Pledge Pricing Kein Zugriff
  7. Utilize Bundle Pricing Kein Zugriff
  8. Price Above the Competition Kein Zugriff
  9. Use a Percent Occupancy Method Kein Zugriff
  10. Consider the “End in 9 or 5” Psychological Approach Kein Zugriff
  11. Offer Quantity, Cash, and Special-Event Discounts Kein Zugriff
  12. Use Loss Leader Pricing Kein Zugriff
  13. Offer a Money-Back Guarantee Price Kein Zugriff
  14. Use Zone Pricing (for Shipping/Handling) Kein Zugriff
  15. Price over the Product’s Life Kein Zugriff
  16. Flow with the Establishment: Retailing, Booking, Publishing, and More Kein Zugriff
3. In Their Own Words: Q&A with Jeff Hinkle, Business Manager at GSO Business Management Kein Zugriff
4. Marketing Plan Template Kein Zugriff
5. Marketing Plan Example Kein Zugriff
1. 1. Revisit Your SWOT Analysis and Consider Your Strengths and Weaknesses Kein Zugriff
  2. Consider Your Customer Analysis Kein Zugriff
  3. Analyze the Competition Kein Zugriff
  4. Execute Consistent Branding Kein Zugriff
  5. Consider Product and Service “Life Cycles” Kein Zugriff
  6. Match Your Place and Pricing Strategies Kein Zugriff
2. 1. Target Local Bars and Clubs Kein Zugriff
  2. Consider Alternative Venues and Events Kein Zugriff
  3. Think About Touring: Consider “Viable Places” to Perform Kein Zugriff
  4. Look Ahead Toward Hiring a Talent Agent Kein Zugriff
3. 1. Distribute Your Recorded Music via Live-Performance Venues Kein Zugriff
  2. Place Your Recorded Music Guerrilla Marketing Style via the Streets Kein Zugriff
  3. Get Your Recorded Music Online Kein Zugriff
  4. Place Your Recorded Music with “Brick and Mortar” Retailers Kein Zugriff
4. Marketing Plan Template Kein Zugriff
5. Marketing Plan Example Kein Zugriff
1. 1. Distribute Merch at Your Live Performances Kein Zugriff
  2. Distribute Your Merch Online Kein Zugriff
  3. Contract with a Traditional Merchandising Company Kein Zugriff
2. 1. Shoot for Placements in Student Films and Video Games Kein Zugriff
  2. Place Directly with Directors and Producers by Networking at Festivals Kein Zugriff
  3. Think “Outside the Box” and Uncover Alternative Placement Opportunities Kein Zugriff
  4. Get Local Businesses to Use Your Music in Advertisements and Jingles Kein Zugriff
  5. Allow Others to Use Your Music via Creative Commons Kein Zugriff
  6. Try to Place Your Music in Trailers via Trailer Houses Kein Zugriff
  7. Utilize a Music Placement Service or Songplugger Kein Zugriff
  8. Place Your Music via a Music Library Kein Zugriff
  9. Sign with an Established Music Publishing Company Kein Zugriff
3. In Their Own Words: Interview With Michael Laskow, CEO of Taxi Kein Zugriff
4. Marketing Plan Template Kein Zugriff
5. Marketing Plan Example Kein Zugriff
1. 1. Prepare a Press Kit (Physical and Electronic) for Submission Kein Zugriff
  2. Strengthen Media Relationships with an Outreach Strategy Kein Zugriff
  3. Decide on Your Press Objectives and Prepare for Them Kein Zugriff
  4. Submit Press Releases Kein Zugriff
  5. Submit Photo Stories and Impromptu Photos Kein Zugriff
  6. Know Where to Network and Generate PR Kein Zugriff
  7. Design Publicity Stunts Kein Zugriff
  8. Plan a Record Release Party or Press Conference Kein Zugriff
  9. Organize a Charity Event Kein Zugriff
  10. Prepare to Expand into New Territories That Make Sense Kein Zugriff
  11. Consider Hiring a Professional Publicist, or Not! Kein Zugriff
2. 1. Use Internet Advertising Kein Zugriff
  2. Utilize Print Media Advertising Kein Zugriff
  3. Know About Broadcast Media Advertising Kein Zugriff
3. Marketing Plan Template Kein Zugriff
4. Marketing Plan Example Kein Zugriff
1. 1. Use a Personal Website as an Effective Promotional Hub Kein Zugriff
  2. Create Your Own Personal Blog Kein Zugriff
  3. Create Profiles on Social Networks to Attract Fans Kein Zugriff
  4. Generate Online Publicity via E-zines, Blogs, and Playlists Kein Zugriff
  5. Post Content on Video Sharing Sites Kein Zugriff
  6. Build, Create, and Service Direct E-mail Lists Kein Zugriff
  7. Start a Direct Online Newsletter Kein Zugriff
  8. Use Podcasts to Get Exposure Kein Zugriff
  9. Create Online Viral Goodies Such as Screensavers, Wallpapers, and More Kein Zugriff
  10. Leave Announcements on Event Calendars, Message Boards, Groups, and Directories Kein Zugriff
2. 1. Create Products and Services That Are Naturally Contagious Kein Zugriff
  2. Make Your Communications Special, Scarce, and Memorable Kein Zugriff
  3. Spot Customer Hubs and Opinion Leaders Kein Zugriff
  4. Seed Journalists and Other Industry Folk (aka “Influencers”) Kein Zugriff
  5. Provide Product and Service Samples and Ask People to “Tell a Friend” Kein Zugriff
3. 1. Make Your Mark with Street Stencils Kein Zugriff
  2. Stick Up Your City with Stickers Kein Zugriff
  3. Tack Up Your Town with Fliers and Posters Kein Zugriff
  4. Hit the Streets with Glossy Postcards Kein Zugriff
  5. Hand Out Three-Song CD-R Samplers Kein Zugriff
  6. Give Away CD-R Fliers Kein Zugriff
  7. Organize Guerrilla Performances (a.k.a. “Smart Mob” Events) Kein Zugriff
4. Marketing Plan Template Kein Zugriff
5. Marketing Plan Example Kein Zugriff
1. 1. Choose the Appropriate Mediums Kein Zugriff
  2. Prepare the Proper Materials for Your Campaign Kein Zugriff
  3. Consider How You Will “Service” Stations Kein Zugriff
  4. Strategize Your Follow-Up Kein Zugriff
  5. Look Ahead Toward Hiring an Independent Radio Promoter Kein Zugriff
2. 1. List the Products Associated with Your Fans Kein Zugriff
  2. Form Strategic Alliances with Local Sellers via In-Store and Cross-Promotions Kein Zugriff
  3. Be on the Lookout for Corporate Contests, Campaigns, and Opportunities Kein Zugriff
  4. Build Credibility and Exposure via Equipment Endorsements Kein Zugriff
  5. Get Promoted via Corporate Music Compilations and Streaming Playlists Kein Zugriff
3. Marketing Plan Template Kein Zugriff
4. Marketing Plan Example Kein Zugriff
1. 1. Decide on the Direct Marketing Methods Kein Zugriff
  2. Create Persuasive Content That Sells Kein Zugriff
2. 1. Decide on Whom You Intend to Pitch Face-to-Face Kein Zugriff
  2. Get the Right Tools Together Kein Zugriff
  3. Get Your Sales Look Together Kein Zugriff
  4. Prepare a Tight “Elevator Pitch” or Opener Kein Zugriff
  5. Prepare a Full Business Overview Kein Zugriff
  6. Be Prepared to Meet Sales Objections Kein Zugriff
  7. Have Several Closing Techniques on Hand Kein Zugriff
  8. Prepare a “Follow-Up” Kein Zugriff
3. 1. Utilize Coupons Kein Zugriff
  2. Offer a Limited-Time Prize with Each Purchase Kein Zugriff
  3. Offer Promotional Products (Specialty Advertising) Kein Zugriff
  4. Hold a Special-Event Raffle Kein Zugriff
  5. Use Sweepstakes Kein Zugriff
  6. Execute a Customer Loyalty Program Kein Zugriff
  7. Implement One-Time Exclusive Offers (While They Last) Kein Zugriff
4. In Their Own Words: Q&A With Dave Wimble, Indie Bible Kein Zugriff
5. Marketing Plan Template Kein Zugriff
6. Marketing Plan Example Kein Zugriff
1. 1. Opportunities, Strengths, Weaknesses, and Threats Kein Zugriff
  2. Customer Markets and Dimensions Kein Zugriff
  3. Competitive Variables Kein Zugriff
  4. Company and Product Brand Image Kein Zugriff
  5. Products and Services Kein Zugriff
  6. Pricing Strategies Kein Zugriff
  7. Place Decisions Kein Zugriff
  8. Promotion Effectiveness Kein Zugriff
2. 1. Examine Your Company’s Sales Records Kein Zugriff
  2. Count Inventory Kein Zugriff
  3. Use Bar Codes and SoundScan Reports Kein Zugriff
  4. Count People/Fans/Friends Kein Zugriff
  5. Take Advantage of Internet Services and Tools Kein Zugriff
  6. Use a Marketing Information System Code (MISC) Kein Zugriff
  7. Create Promotional Effectiveness Forms Kein Zugriff
  8. Conduct Primary Research: Surveys, Focus Groups, and More Kein Zugriff
  9. Utilize Secondary Research: Media Sources, Industry Charts, and More Kein Zugriff
  10. Utilize the Help of Consultants and/or Professional Organizations Kein Zugriff
3. 1. Convert Your Data into Readable Form Kein Zugriff
  2. Analyze Your Data’s Quality Kein Zugriff
  3. Take Action Kein Zugriff
4. Marketing Plan Template Kein Zugriff
5. Marketing Plan Example Kein Zugriff
1. Present a Front Cover Kein Zugriff
2. 1. Lead Off with a Company Biography Kein Zugriff
  2. Add a Brief and Personal Story Kein Zugriff
  3. Summarize Your Vision Kein Zugriff
  4. Offer Your Market Need Kein Zugriff
  5. Summarize Your Key Revenue Generators Kein Zugriff
  6. State Your SMART Goals Kein Zugriff
  7. Provide an Overview of Your General Strategies Kein Zugriff
  8. Briefly List Your Resources Kein Zugriff
  9. Provide Your Costs Kein Zugriff
  10. Identify the Challenges Kein Zugriff
3. Insert a Table of Contents (TOC) Kein Zugriff
4. 1. Fill In All of Your Information Kein Zugriff
  2. Format Your Templates Correctly Kein Zugriff
5. 1. Identify How You Expect to Fund Your Project Kein Zugriff
  2. List All of Your Marketing Activities Kein Zugriff
  3. Research and List Approximate Costs Kein Zugriff
6. 1. Outline All of Your Marketing Strategies Kein Zugriff
  2. Organize Your Tasks into the Most Logical Sequence of Steps Kein Zugriff
  3. Add Some Finishing Touches Kein Zugriff
7. Add an Appendix Kein Zugriff
1. Make Sure Your Plan Passes the Bullshit Test Kein Zugriff
2. Secure the Needed Funds Now Kein Zugriff
3. Remember Not to Wait Around for Others to Help You: Do-It-Yourself (DIY) or Die Kein Zugriff
4. Be Ready and Willing to Go the Distance with Persistence Kein Zugriff
5. Burn, but Don’t Burn Out: Nutrition, Sleep, Exercise, and More Kein Zugriff
6. Choose Employees and Band Members Wisely Kein Zugriff
7. Delegate the Workload Within Your Organization Kein Zugriff
8. Link Rewards to Performance Execution Kein Zugriff
9. Communicate the Sense of Urgency to Get Things Done Now, Before It’s Too Late! Kein Zugriff
10. Get Rid of Complacency, Negativity, and Flakiness, and Do It Quickly Kein Zugriff
11. Embrace Industry Types, Movers and Shakers, and Company Deals Carefully Kein Zugriff
12. Always Give Thanks to Those Who Help by Practicing the Attitude of Gratitude Kein Zugriff
13. Remember That Life Is Not Just a Box of Chocolates Kein Zugriff
1. Study the Life Stories of Successful and Innovative Artists You Admire Kein Zugriff
2. Analyze the Careers of Artists Who Have Failed Kein Zugriff
3. Study the Histories of Companies Outside the Music Industry That You Respect Kein Zugriff
4. Examine and Learn from the Marketing That Is Around You Each and Every Day Kein Zugriff
5. Consider How Companies Handle Themselves in the Face of Adversity Kein Zugriff
6. Analyze Why Some Artists Can Stand the Test of Time and Others Fade Away Kein Zugriff
7. Study the Lives of Great Leaders Throughout History Kein Zugriff
8. Read the Greatest and Latest Business and Marketing Books Kein Zugriff
9. Follow a Variety of Marketing Experts on Their Social Networks Kein Zugriff
10. Subscribe to a Variety of Blogs for the Latest Business and Marketing Information Kein Zugriff
11. Become a Member of a Popular Marketing and Business Organization Kein Zugriff
12. Take a Continuing Education Class in Marketing Kein Zugriff
13. Take Advantage of “Open Course” Materials from Major Institutions Kein Zugriff
14. Get an Internship in a Marketing Company Kein Zugriff
15. Find a Mentor Kein Zugriff
16. Teach Others What You Know, and Thus Grow Kein Zugriff
17. Listen to Educational Radio Programs While You Drive Kein Zugriff
18. Read the Local Trades Kein Zugriff
19. Just Get Out There and Do It Kein Zugriff
20. Hire a Consultant Kein Zugriff
21. In Their Own Words: Q&A with Rebecca Weintraub, Director MCM, USC Kein Zugriff
1. Playlists Remain the New Radio Kein Zugriff
2. Optimizing Your Songs and Albums for the Future of Music Kein Zugriff
3. Voice and Curation Increase Exposure/Data and Relationships Rule Kein Zugriff
4. Influencers Continue to Have Powerful Influence Kein Zugriff
5. Authentic Music and Direct-to-Fan Communication Continue to Live On Kein Zugriff
6. Artificial Intelligence Amplifies Concert Tour Promotion Kein Zugriff
7. Digital T-shirt Printing Increases Profits/Social E-Commerce Moves Sales Kein Zugriff
8. Music Licensing Thrives On via New Platforms and Out-of-Box Placements Kein Zugriff
9. Streaming TV Services Provide New Placement Opportunities Kein Zugriff
10. Metadata Increases in Importance Kein Zugriff
11. Data Tracking Will Lead Marketing, But Culture Must Be Taken Into Account Kein Zugriff
12. Digging Deeper into Their Own Words: Q &A with Jay Gilbert, Label Logic Kein Zugriff
13. Complete Marketing Plan Sample (Band) Kein Zugriff
14. Complete Marketing Plan Sample (Solo Artist) Kein Zugriff
15. Complete Marketing Plan Sample (Songwriter/Production Studio) Kein Zugriff
16. Complete Marketing Plan Sample (Session Player) Kein Zugriff
17. Chapter Question Sets: Quizzes and Tests Kein Zugriff
Glossary of Terms Found in This Book Kein Zugriff Seiten 377 - 394
Directory of This Book’s Resources and Beyond Kein Zugriff Seiten 395 - 410
Index Kein Zugriff Seiten 411 - 423