Theory of Reasoned Action - Theory of Planned Behavior
- Autor:innen:
- Reihe:
- Konzepte. Ansätze der Medien- und Kommunikationswissenschaft, Band 4
- Verlag:
- 2011
Zusammenfassung
Wie lässt sich Verhalten erklären und vorhersagen, wie lässt es sich ändern? Antworten auf diese Fragen liefern Theory of Reasoned Action und Theory of Planned Behavior.
Dieses Lehrbuch führt knapp und verständlich in Grundlagen, Methodik und empirische Befunde der originär sozialpsychologischen Theorien ein. Anschließend setzt es sich erstmals systematisch mit ihrer Anwendbarkeit auf kommunikationswissenschaftliche Fragestellungen aus den Bereichen Mediennutzung, Adoption, Medienwirkung und Gesundheitskommunikation auseinander und zeigt Integrationsmöglichkeiten mit einschlägigen Theorien des Faches auf. Eine kritische Analyse der Stärken und Schwächen sowie konkurrierender Ansätze vervollständigen den Band.
Das Buch eignet sich für Studierende und Lehrende der Kommunikationswissenschaft, Sozialpsychologie und Gesundheitswissenschaften genauso wie für interessierte Praktiker.
Publikation durchsuchen
Bibliographische Angaben
- Copyrightjahr
- 2011
- ISBN-Print
- 978-3-8329-4249-6
- ISBN-Online
- 978-3-8452-6034-1
- Verlag
- Nomos, Baden-Baden
- Reihe
- Konzepte. Ansätze der Medien- und Kommunikationswissenschaft
- Band
- 4
- Sprache
- Deutsch
- Seiten
- 135
- Produkttyp
- Lehrbuch
Inhaltsverzeichnis
- Titelei/Inhaltsverzeichnis Kein Zugriff Seiten 1 - 8
- Abbildungsverzeichnis Kein Zugriff Seiten 9 - 10
- Grundzüge der Theorien Kein Zugriff Seiten 11 - 28
- Entwicklungsgeschichtlicher Hintergrund Kein Zugriff Seiten 29 - 38
- Forschungslogik Kein Zugriff Seiten 39 - 57
- Empirische Befunde und Anwendungsfelder Kein Zugriff Seiten 58 - 93
- Verwandte und konkurrierende Ansätze Kein Zugriff Seiten 94 - 99
- 3 Theorie der begrenzten Rationalität und Modell der Alltagsrationalität Kein Zugriff Seiten 100 - 102
- Kritik Kein Zugriff Seiten 103 - 108
- Literaturempfehlungen Kein Zugriff Seiten 109 - 111
- Literaturverzeichnis Kein Zugriff Seiten 112 - 132
- Bildnachweise Kein Zugriff Seiten 133 - 134
- Bisher in der Reihe erschienene Bände Kein Zugriff Seiten 135 - 135
Literaturverzeichnis (252 Einträge)
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