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Theory of Reasoned Action - Theory of Planned Behavior

Autor:innen:
Verlag:
 2011

Zusammenfassung

Wie lässt sich Verhalten erklären und vorhersagen, wie lässt es sich ändern? Antworten auf diese Fragen liefern Theory of Reasoned Action und Theory of Planned Behavior.

Dieses Lehrbuch führt knapp und verständlich in Grundlagen, Methodik und empirische Befunde der originär sozialpsychologischen Theorien ein. Anschließend setzt es sich erstmals systematisch mit ihrer Anwendbarkeit auf kommunikationswissenschaftliche Fragestellungen aus den Bereichen Mediennutzung, Adoption, Medienwirkung und Gesundheitskommunikation auseinander und zeigt Integrationsmöglichkeiten mit einschlägigen Theorien des Faches auf. Eine kritische Analyse der Stärken und Schwächen sowie konkurrierender Ansätze vervollständigen den Band.

Das Buch eignet sich für Studierende und Lehrende der Kommunikationswissenschaft, Sozialpsychologie und Gesundheitswissenschaften genauso wie für interessierte Praktiker.

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Bibliographische Angaben

Auflage
1/2011
Copyrightjahr
2011
ISBN-Print
978-3-8329-4249-6
ISBN-Online
978-3-8452-6034-1
Verlag
Nomos, Baden-Baden
Reihe
Konzepte. Ansätze der Medien- und Kommunikationswissenschaft
Band
4
Sprache
Deutsch
Seiten
135
Produkttyp
Lehrbuch

Inhaltsverzeichnis

KapitelSeiten
  1. Titelei/Inhaltsverzeichnis Kein Zugriff 1 - 8
  2. Abbildungsverzeichnis Kein Zugriff 9 - 10
  3. Grundzüge der Theorien Kein Zugriff 11 - 28
  4. Entwicklungsgeschichtlicher Hintergrund Kein Zugriff 29 - 38
  5. Forschungslogik Kein Zugriff 39 - 57
  6. Empirische Befunde und Anwendungsfelder Kein Zugriff 58 - 93
  7. Verwandte und konkurrierende Ansätze Kein Zugriff 94 - 99
  8. 3 Theorie der begrenzten Rationalität und Modell der Alltagsrationalität Kein Zugriff 100 - 102
  9. Kritik Kein Zugriff 103 - 108
  10. Literaturempfehlungen Kein Zugriff 109 - 111
  11. Literaturverzeichnis Kein Zugriff 112 - 132
  12. Bildnachweise Kein Zugriff 133 - 134
  13. Bisher in der Reihe erschienene Bände Kein Zugriff 135 - 135

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