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    Hamburger Schriften zur Marketingforschung

    Edited by: Prof. Dr. Christopher Zerres

    Cover of book: Content-Marketing
    Edited Book
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    Content-Marketing

    Grundlagen – Strategien – Entwicklungen
    Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2022
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    Cover of book: Virtual-Reality
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    Virtual-Reality

    Akzeptanz und Auswirkungen von immersiven Produktpräsentationen am Beispiel von Erfahrungsgütern
    Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2023
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