Virtual-Reality

Dr. Kai Israel

doi:10.5771/9783957104366

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Bibliographic data

Copyright year: 2023
ISBN-Print: 978-3-98542-060-5
ISBN-Online: 978-3-95710-436-6
Publisher: Nomos, Baden-Baden
Series: Hamburger Schriften zur Marketingforschung
Volume: 102
Language: German
Pages: 185
Product type: Book Titles

Titelei/Inhaltsverzeichnis No access Pages 1 - 12
A Vorbemerkungen No access Pages 13 - 14
B Zusammenfassung No access Pages 15 - 18
1. Relevanz der Thematik No access
2. 1. 1 Einfluss der Telepräsenz auf die zukünftige Nutzungsintention No access
  2. 2 Positive und negative Aspekte des immersiven Nutzungserlebnisses No access
  3. 3 Virtuelle Substitution einer realen Erfahrung No access
1. I Try before you buy – Akzeptanz von Virtual-Reality-Anwendungen zur Leistungsbeurteilung von Erfahrungsgütern No access
2. II Captivating Product Experiences: How Virtual Reality Creates Flow and Thereby Optimize Product Presentations No access
3. III Presenting Hotels in Virtual Reality: Does it Influence the Booking Intention? No access
4. IV Presenting Your Products in Virtual Reality: Do Not Underestimate Cybersickness No access
5. V Virtual Reality — Substitute for a Real Experience? The Role of User Motivation, Expectations and Experience Type No access
1. I Fazit und Beitrag zur Schließung der Forschungslücken No access
2. II Zukünftige Forschungsdirektiven No access
1. 1. 1 Einführung No access
  2. 1. 2.1 Technologieakzeptanzmodell No access
    2. 2.2 Telepräsenz No access
  3. 1. 3.1 Operationalisierung No access
    2. 3.2 Entwicklung der VR-Anwendung und Design der Untersuchung No access
    3. 3.3 Datenerhebung und -analyse No access
  4. 1. 4.1 Stichprobenmerkmale No access
    2. 4.2 Beurteilung des Messmodells No access
    3. 4.3 Beurteilung des Strukturmodells No access
  5. 5 Schlussbetrachtung No access
2. 1. 1 Introduction No access
  2. 2 Related Work and Hypotheses Development No access
  3. 1. 3.1 Study Participants No access
    2. 3.2 Task: VR Product Presentation No access
    3. 3.3 Operationalization No access
    4. 3.4 Design of the Study No access
  4. 1. 4.1 Assessment of the Measurement Model No access
    2. 4.2 Assessment of the Structural Model No access
  5. 5 Discussion and Recommendations No access
  6. 1. 6.1 Limitations and Future Research No access
3. 1. Introduction No access
  2. 2 Virtual Product Presentation No access
  3. 1. 3.1 Hedonic and Utilitarian Dimension of the Booking Intention No access
    2. 3.2 Curiosity No access
    3. 3.3 Telepresence No access
  4. 1. 4.1 Operationalisation No access
    2. 4.2 Development of the Virtual Reality Application No access
    3. 4.3 Data Collection and Design of the Study No access
    4. 4.4 Data Analysis Process No access
  5. 1. 5.1 Assessment of the Measurement Model No access
    2. 5.2 Assessment of the Structural Model No access
  6. 1. 6.1 Theoretical Implications No access
    2. 6.2 Managerial Implications No access
    3. 6.3 Limitations and Future Research No access
4. 1. 1 Introduction No access
  2. 1. 2.1 Cybersickness Causes No access
  3. 1. 3.1 Perceived Challenge No access
    2. 3.2 VR Anxiety No access
    3. 3.3 VR Self-Efficacy No access
    4. 3.4 Perceived Enjoyment No access
    5. 3.5 Curiosity No access
    6. 3.6 Telepresence No access
  4. 1. 4.1 Study Participants No access
    2. 4.2 Task: VR Product Presentation No access
    3. 4.3 Operationalization No access
    4. 4.4 Data Collection and Design of the Study No access
  5. 1. 5.1 Assessment of the Measurement Model No access
    2. 5.2 Assessment of the Structural Model No access
  6. 6 Discussion and Recommendations for VR Product Presentations No access
  7. 1. 7.1 Limitations and Future Research No access
5. 1. 1 Introduction No access
  2. 1. 2.1 Motivation No access
    2. 2.2 Expectations No access
    3. 2.3 Experience No access
    4. 2.4 Satisfaction No access
  3. 1. 3.1 Experimental Design and Stimuli No access
    2. 1. 3.2.1 Independent Variables No access
      2. 3.2.2 Dependent Variables No access
    3. 3.3 Experimental Procedure No access
    4. 3.4 Data Collection and Sample No access
    5. 3.5 Data Analysis No access
  4. 1. 4.1 Manipulation Checks No access
    2. 4.2 Hypothesis Testing No access
  5. 1. 5.1 Theoretical Contributions No access
    2. 5.2 Practical Implications No access
  6. 6 Conclusion, Limitations, and Future Research No access

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