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Marketing & Vertrieb & Handel Wirtschaft
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Economics

Marketing & Sales & Trade

Cover of book: Unternehmenssicherheit
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Unternehmenssicherheit

Mehr Schutz und Sicherheit für Organisationen durch die persönliche Kompetenzerweiterung in Marketing und Sales
Tectum Verlag, Baden-Baden 2023
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Cover of book: Wettbewerb im digital transformierten Fernsehen
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Wettbewerb im digital transformierten Fernsehen

Eine Conjoint-Untersuchung der strategischen Potenziale etablierter Medienkonzerne und von Newcomern im Video-on-Demand-Markt
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2023
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Cover of book: Virtual-Reality
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Virtual-Reality

Akzeptanz und Auswirkungen von immersiven Produktpräsentationen am Beispiel von Erfahrungsgütern
Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2023
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