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Kultivierungsforschung

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Publisher:
 13.02.2019

Summary

Do pictures on television affect our perception of reality? Cultivation research has been dealing with this question since the 1970s. Through a systematic comparison of heavy and light television viewers, cultivation researchers explore how television shapes long-term perceptions of social reality. Formulated by George Gerbner, the approach is one of the most cited and most discussed in communication science. This book provides insights into the development of cultivation research from Gerbner’s sociological considerations to the efforts to clarify the cultivation effect from a cognitive and psychological perspective. The methodological approaches are discussed critically. Given the growing diversity of television services and the increasing use of catch-up television, the book also shows the conceptual challenges facing cultivation research.

Keywords

Bibliographic data

Publication year
2019
Publication date
13.02.2019
ISBN-Print
978-3-8487-4839-6
ISBN-Online
978-3-8452-9057-7
Publisher
Nomos, Baden-Baden
Series
Konzepte. Ansätze der Medien- und Kommunikationswissenschaft
Volume
21
Language
German
Pages
112
Product type
Educational Book

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 10
    1. Der Kern der Kultivierungshypothese No access
    2. Das Cultural Indicators-Projekt No access
    1. Kritik und Weiterentwicklung No access
    2. Erste Annahmen zu psychologischen Prozessen No access
    3. Weiterentwicklung der psychologischen Perspektive No access
    1. Institutional Process Analysis No access
    2. Message System Analysis No access
    3. Cultivation Analysis No access
      1. Implikationen des Erhebungsmodus No access
      1. Experimentelle Ansätze No access
      2. Längsschnittliche Ansätze No access
    1. Genrespezifische Kultivierung No access
      1. Kultivierung von (Wert- und) Moralvorstellungen No access
      2. Kultivierung von Geschlechtsrollen No access
      3. Kultivierung von politischen Einstellungen No access
      1. Eigenschaften des Rezipienten No access
      2. Eigenschaften der Fernsehbotschaft No access
    4. 3 Interaktion zwischen Fernsehbotschaft und Rezipient No access
        1. Streamingplattformen als neue Produzenten No access
      2. 2 Perspektiven der zukünftigen Kultivierungsforschung No access
    1. Uses and Gratifications No access
    2. Agenda-Setting No access
    3. Third-Person-Effekte No access
    4. Fallbeispieleffekte No access
    5. Theory of planned behavior No access
  8. „Top Ten“ der Forschungsliteratur No access 93 - 95
  9. Literaturverzeichnis No access 96 - 110
  10. Bisher in der Reihe erschienene Bände No access 111 - 112

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