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Last Man Standing
Media, Framing, and the 2012 Republican Primaries
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2013
Summary
When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate or too conservative. Critics from both within and outside of his party claimed his vast wealth made him unappealing to voters and that his robotic persona meant he just could not connect. How, then, did he win the nomination? What happened during the twelve-month build-up to Romney being named the presumptive nominee for the Republican Party that helped define him as both a man and a candidate? Furthermore, how did media coverage frame his competitors and the race itself, a contest characterized by its rollercoaster nature?
Last Man Standing examines mainstream media coverage of the 2012 Republican primary season to identify and examine the frames used to make sense of the candidates and the race. Through an exhaustive analysis of candidate-related coverage from six major media outlets (The New York Times, Wall Street Journal, and Washington Post for newspapers; CNN, Fox News, and MSNBC for cable news networks), Coombs weaves her examination of media frames into a compelling narrative reconstruction of the 2012 primary season.
This book features:
Exhaustive analysis of mainstream media coverage over a twelve-month period
Smart, insightful exploration of media frames
Chronological structure, which allows for analysis to address how frames shift with candidate’s fortunes
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Bibliographic data
Copyright year
2013
ISBN-Print
978-1-4422-2035-5
ISBN-Online
978-1-4422-2036-2
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
182
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Acknowledgments No access
Understanding the Context No access
Understanding Framing in the 2012 Republican Primaries No access
Notes No access
Meet the Candidates No access
The Race Begins No access
Notes No access
The Rise of Michele Bachmann No access
Pawlenty’s “Failure to Launch” No access
Huntsman’s “Difficulty Gaining Traction” No access
Romney’s Focused Campaign No access
Perry: A Conservative’s Dream No access
All Eyes on Iowa No access
Perry “Jolts” the Field No access
Paul’s Predicament No access
Limiting the Pool No access
Notes No access
The Candidates Debate: Simi Valley, CA and Tampa, FL No access
Perry versus Romney No access
Perry under a Microscope No access
Romney: The “Eat-Your-Vegetables” Candidate No access
Focus on Florida No access
The Rise (and Fall) of “Anti-Romney” Candidates No access
October Debates: Hanover, New Hampshire, and Las Vegas, Nevada No access
Moving Right No access
Romney: Establishment’s Choice, but What About Voters? No access
The Influence of Debates No access
Getting Ready for the Final Stretch No access
Notes No access
Cain: A Candidate Mired in Controversy No access
Vying for Support No access
Cain’s Foreign Policy Debacle No access
Romney: Disciplined Campaigner No access
The Rebirth of Gingrich No access
The End of Cain No access
Campaigning in December: The Final Sprint Begins No access
Realities of the Winter Campaigns No access
Rallying Behind a Conservative Candidate No access
Notes No access
The Iowa Caucuses Begin No access
Moving on to New Hampshire No access
South Carolina: The First Southern Primary No access
Creating Racial Tensions No access
Florida: Romney Fights Back No access
Santorum’s Resurgence No access
Romney’s Uncertain Terrain No access
Santorum: The Conservative Alternative? No access
Gingrich: His Own Worst Enemy No access
Paul: Looking for Leverage No access
Arizona and Michigan: Romney’s Resurgence? No access
