Comparative Media Economic Research: A Competition Analysis of the Newspaper and Magazine Publishing Sectors in Denmark and Germany

Prof. Dr. Mike Friedrichsen; Astrid Kurad; Oliver Ohlemacher; David Christopher Stahl

doi:10.5771/9783845204437

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Comparative Media Economic Research

A Competition Analysis of the Newspaper and Magazine Publishing Sectors in Denmark and Germany

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Series:: Schriften zur Medienwirtschaft und zum Medienmanagement, Volume 18
Publisher:: 2007

Summary

Weltweit sind die Märkte durch eine zunehmende Konvergenz als Ergebnis einer anhaltenden Internationalisierung gekennzeichnet. Für zahlreiche Industriebereiche sind nationale Grenzen von untergeordneter Bedeutung.

Der Medienmarkt ist trotz der Globalisierung aufgrund sprachlicher Begrenzungen ein nationaler geblieben. Die vorliegende Untersuchung stellt sich die Frage, wie sich der Teilbereich der Zeitungs- und Zeitschriftenlandschaft entwickelt. Dabei konzentrieren sich die Autoren auf die medienökonomische Analyse dieses Sektors in Dänemark und Deutschland.

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Bibliographic data

Edition: 1/2007
Copyright year: 2007
ISBN-Print: 978-3-8329-2734-9
ISBN-Online: 978-3-8452-0443-7
Publisher: Nomos, Baden-Baden
Series: Schriften zur Medienwirtschaft und zum Medienmanagement
Volume: 18
Language: English
Pages: 140
Product type: Book Titles

Titelei/Inhaltsverzeichnis No access Pages 2 - 8 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
List of Figures No access Pages 9 - 9 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
List of Tables No access Pages 10 - 12 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
List of Abbreviations No access Pages 13 - 16 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
Preface No access Pages 17 - 18 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
Problem Formulation and Scope No access Pages 19 - 22 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
1. The Strategic Management Process as a Theoretical Basis No access Pages 23 - 24 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
2. Selection of Adequate Theories No access Pages 24 - 27 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
3. Roundup: Composition of the Model No access Pages 27 - 28 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
1. 1. Denmark No access Pages 29 - 31 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
  2. Germany No access Pages 31 - 32 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
  3. Developments on EU-Level No access Pages 32 - 34 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
2. 1. Denmark No access Pages 34 - 35 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
  2. Germany No access Pages 35 - 36 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
3. 1. Denmark No access Pages 36 - 38 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
  2. Germany No access Pages 38 - 41 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
4. Technological Factors No access Pages 41 - 44 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
5. Summary No access Pages 44 - 46 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
1. 1. General Statistics: Market Size No access Pages 47 - 48 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
  2. General Statistics: Productivity No access Pages 48 - 48 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
  3. Industry Specific Indicators No access Pages 48 - 49 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
2. 1. General Statistics: Market Size No access Pages 49 - 50 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
  2. General Statistics: Productivity No access Pages 50 - 51 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
  3. Industry Specific Indicators No access Pages 51 - 52 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
1. Porter’s Five Forces No access Pages 53 - 54 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
2. 1. Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    1. Threat of New Entrants No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    2. Intensity of Rivalry Among Existing Competitors No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    3. Pressure from Substitute Products No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    4. Bargaining Power of Buyers No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    5. Bargaining Power of Suppliers No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
  2. Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    1. Threat of New Entrants No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    2. Intensity of Rivalry Among Existing Competitors No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    3. Pressure from Substitute Products No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    4. Bargaining Power of Buyers No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    5. Bargaining Power of Suppliers No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
  3. Summary No access Pages 81 - 83 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
3. 1. Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    1. Threat of New Entrants No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    2. Intensity of Rivalry Among Existing Competitors No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    3. Pressure from Substitute Products No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    4. Bargaining Power of Buyers No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    5. Bargaining Power of Suppliers No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
  2. Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    1. Threat of New Entrants No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    2. Intensity of Rivalry Among Existing Competitors No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    3. Pressure from Substitute Products No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    4. Bargaining Power of Buyers No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
    5. Bargaining Power of Suppliers No access Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
  3. Summary No access Pages 109 - 112 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
Conclusion and Future Developments No access Pages 113 - 116 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
Bibliography No access Pages 117 - 124 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl
Appendix: Market Factors Newspaper Sector No access Pages 125 - 140 Mike Friedrichsen, Astrid Kurad, Oliver Ohlemacher, David Christopher Stahl