Comparative Media Economic Research

Prof. Dr. Mike Friedrichsen; Astrid Kurad; Oliver Ohlemacher; David Christopher Stahl

doi:10.5771/9783845204437

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Comparative Media Economic Research

A Competition Analysis of the Newspaper and Magazine Publishing Sectors in Denmark and Germany

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Series:: Schriften zur Medienwirtschaft und zum Medienmanagement, Volume 18
Publisher:: 2007

Summary

Weltweit sind die Märkte durch eine zunehmende Konvergenz als Ergebnis einer anhaltenden Internationalisierung gekennzeichnet. Für zahlreiche Industriebereiche sind nationale Grenzen von untergeordneter Bedeutung.

Der Medienmarkt ist trotz der Globalisierung aufgrund sprachlicher Begrenzungen ein nationaler geblieben. Die vorliegende Untersuchung stellt sich die Frage, wie sich der Teilbereich der Zeitungs- und Zeitschriftenlandschaft entwickelt. Dabei konzentrieren sich die Autoren auf die medienökonomische Analyse dieses Sektors in Dänemark und Deutschland.

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Bibliographic data

Copyright year: 2007
ISBN-Print: 978-3-8329-2734-9
ISBN-Online: 978-3-8452-0443-7
Publisher: Nomos, Baden-Baden
Series: Schriften zur Medienwirtschaft und zum Medienmanagement
Volume: 18
Language: English
Pages: 140
Product type: Book Titles

Titelei/Inhaltsverzeichnis No access Pages 2 - 8
List of Figures No access Pages 9 - 9
List of Tables No access Pages 10 - 12
List of Abbreviations No access Pages 13 - 16
Preface No access Pages 17 - 18
Problem Formulation and Scope No access Pages 19 - 22
1. The Strategic Management Process as a Theoretical Basis No access Pages 23 - 24
2. Selection of Adequate Theories No access Pages 24 - 27
3. Roundup: Composition of the Model No access Pages 27 - 28
1. 1. Denmark No access Pages 29 - 31
  2. Germany No access Pages 31 - 32
  3. Developments on EU-Level No access Pages 32 - 34
2. 1. Denmark No access Pages 34 - 35
  2. Germany No access Pages 35 - 36
3. 1. Denmark No access Pages 36 - 38
  2. Germany No access Pages 38 - 41
4. Technological Factors No access Pages 41 - 44
5. Summary No access Pages 44 - 46
1. 1. General Statistics: Market Size No access Pages 47 - 48
  2. General Statistics: Productivity No access Pages 48 - 48
  3. Industry Specific Indicators No access Pages 48 - 49
2. 1. General Statistics: Market Size No access Pages 49 - 50
  2. General Statistics: Productivity No access Pages 50 - 51
  3. Industry Specific Indicators No access Pages 51 - 52
1. Porter’s Five Forces No access Pages 53 - 54
2. 1. 1. Threat of New Entrants No access
    2. Intensity of Rivalry Among Existing Competitors No access
    3. Pressure from Substitute Products No access
    4. Bargaining Power of Buyers No access
    5. Bargaining Power of Suppliers No access
  2. 1. Threat of New Entrants No access
    2. Intensity of Rivalry Among Existing Competitors No access
    3. Pressure from Substitute Products No access
    4. Bargaining Power of Buyers No access
    5. Bargaining Power of Suppliers No access
  3. Summary No access Pages 81 - 83
3. 1. 1. Threat of New Entrants No access
    2. Intensity of Rivalry Among Existing Competitors No access
    3. Pressure from Substitute Products No access
    4. Bargaining Power of Buyers No access
    5. Bargaining Power of Suppliers No access
  2. 1. Threat of New Entrants No access
    2. Intensity of Rivalry Among Existing Competitors No access
    3. Pressure from Substitute Products No access
    4. Bargaining Power of Buyers No access
    5. Bargaining Power of Suppliers No access
  3. Summary No access Pages 109 - 112
Conclusion and Future Developments No access Pages 113 - 116
Bibliography No access Pages 117 - 124
Appendix: Market Factors Newspaper Sector No access Pages 125 - 140