I Don&#039;t Even Recognize You Anymore

Carl Dominik J. Niedersüß

doi:10.5771/9783845257143

Summary

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.

The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.

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Bibliographic data

Copyright year: 2015
ISBN-Print: 978-3-8487-1545-9
ISBN-Online: 978-3-8452-5714-3
Publisher: Nomos, Baden-Baden
Series: Munich Intellectual Property Law Center - MIPLC Studies
Volume: 24
Language: English
Pages: 73
Product type: Book Titles

Titelei/InhaltsverzeichnisPages 1 - 13 Download chapter (PDF)
I. IntroductionPages 14 - 15 Download chapter (PDF)
II. General considerationsPages 16 - 26 Download chapter (PDF)
III. Germany and the European UnionPages 27 - 41 Download chapter (PDF)
IV. United States of AmericaPages 42 - 60 Download chapter (PDF)
V. Synthesis, conclusion and policy recommendationsPages 61 - 63 Download chapter (PDF)
List of works citedPages 64 - 73 Download chapter (PDF)

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