@book{2015:nieders:i_dont_ev,
title = {I Don't Even Recognize You Anymore},
year = {2015},
note = {Traditional trade marks have become a rarity, widely replaced by more
appealing means of market communication. Fueled by the CJEU's liberal
jurisdiction, widening the subject matter eligible for trade mark
protection, a whole new world of opportunity has opened up to
advertisers.The author adresses the question in-depth, whether a
fictional character per se is eligible for trade mark protection. The
topic is approached via Community and US-Supreme court jurisdiction.
Furthermore, alternative means of protection via adjacent regimes are
analysed. The author concludes with a thorough comparison and policy
recommendations.},
edition = {1},
publisher = {Nomos},
address = {Baden-Baden},
series = {Munich Intellectual Property Law Center - MIPLC Studies},
volume = {24},
author = {Niedersüß, Carl Dominik J.}
}