Digitalization and the Impact on Television Financing

Dr. Stefanie Dänzler

doi:10.5771/9783845231150

Summary

Mit der Digitalisierung des Fernsehens lassen wir zunehmend die klassischen Finanzmodelle für analoges Fernsehen hinter uns und bewegen uns hin zu Modellen, die wir aus den Bereichen Internet und Netzwerkökonomie kennen. Dies beeinflusst nicht nur die Fernsehfinanzierung, es erfordert auch eine entsprechende Anpassung in Geschäftsmodellen und ihren Wertschöpfungsketten.

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Bibliographic data

Copyright year: 2011
ISBN-Print: 978-3-8329-6471-9
ISBN-Online: 978-3-8452-3115-0
Publisher: Nomos, Baden-Baden
Series: Schriften zur Medienwirtschaft und zum Medienmanagement
Volume: 29
Language: English
Pages: 156
Product type: Book Titles

Titelei/Inhaltsverzeichnis No access Pages 2 - 12
List of Figures No access Pages 13 - 14
Introduction No access Pages 15 - 18
1. 1. Digital Recording and Production Techniques No access Pages 19 - 21
  2. Digital Data Reduction and Standardization No access Pages 21 - 22
  3. Digital Program Distribution No access Pages 22 - 24
  4. Digital Reception and End Devices No access Pages 24 - 25
2. Summary No access Pages 25 - 26
1. 1. The Telecommunications Act (Telekommunikationsgesetz, TKG) No access Pages 27 - 29
  2. The Telemedia Act (Telemediengesetz, TMG) No access Pages 29 - 30
  3. The German Interstate Broadcasting Agreement (Rundfunkstaatsvertrag, RStV) No access Pages 30 - 32
  4. Copyright, Licensing Rights, and Digital Rights Management No access Pages 32 - 34
2. Summary No access Pages 34 - 36
1. 1. Interactivity and Individualization No access Pages 37 - 42
  2. Individualization and Personalization No access Pages 42 - 45
2. Summary No access Pages 45 - 48
1. Information and Information Carriers No access Pages 49 - 50
2. 1. Information as Economic Good No access Pages 50 - 51
  2. Information as Public Good No access Pages 51 - 53
  3. Information as Merit Good No access Pages 53 - 55
  4. Information as Immaterial Good No access Pages 55 - 56
  5. Information as Connected and Unconnected Goods No access Pages 56 - 57
  6. Information as a Good of Experience and Confidence No access Pages 57 - 59
3. 1. Information and Economies of Scale No access Pages 59 - 61
  2. Information and Economies of Scope No access Pages 61 - 63
  3. Information and Network Effects No access Pages 63 - 66
  4. Information and Demand No access Pages 66 - 69
  5. Information and External Effects No access Pages 69 - 70
  6. Information and Sunk Cost No access Pages 70 - 71
  7. Information and Transaction Costs No access Pages 71 - 72
  8. Multiple Exploitation of Information No access Pages 72 - 75
4. Summary No access Pages 75 - 78
1. From Analog to Digital Financing No access Pages 79 - 81
2. 1. Definition, Participants, Flow No access Pages 81 - 85
  2. 1. Television Commercial No access
    2. Bartering No access
  3. 1. Sponsoring No access
    2. Product Placement No access
    3. Programming No access
    4. Split Screen No access
    5. Virtual Advertising No access
  4. 1. Teletext Advertising (Videotext) No access
    2. Online Advertising No access
3. Prospects for New Revenue Models No access Pages 95 - 98
4. 1. Definition, Participants, Flow No access Pages 98 - 101
  2. Changes Caused by Digitalization No access Pages 101 - 103
5. 1. Definition, Participants, Flow No access Pages 103 - 107
  2. Changes Caused by Digitalization No access Pages 107 - 109
6. 1. Definition, Participants, Flow No access Pages 109 - 112
  2. Changes Caused by Digitalization No access Pages 112 - 114
7. 1. 1. Windowing/Versioning No access
    2. Merchandising/Licensing No access
8. 1. 1. Coproduction and Film Funds No access
    2. Film Subsidy No access
9. Other Types of Financing No access Pages 122 - 123
10. 1. Intermediation Model No access Pages 123 - 124
  2. New Services No access Pages 124 - 125
  3. Data Mining and Customer Relationship Management No access Pages 125 - 126
  4. Model Sharing and Community No access Pages 126 - 127
11. Summary No access Pages 127 - 130
1. Business Models No access Pages 131 - 134
2. Value Chain, Networks, and Structures No access Pages 134 - 136
3. Convergence of the Media No access Pages 136 - 138
Conclusion No access Pages 139 - 142
References No access Pages 143 - 153
Legal Texts No access Pages 154 - 154
Websites No access Pages 155 - 156