Cover of book: Die Zusammensetzung von Produktpreisen und der Einfluss von Produktbewertungen, Kapazitäts- und Produktportfolioveränderungen und Akquisitionen auf die Preisentwicklung
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Book Titles No access

Die Zusammensetzung von Produktpreisen und der Einfluss von Produktbewertungen, Kapazitäts- und Produktportfolioveränderungen und Akquisitionen auf die Preisentwicklung

Eine empirische Analyse am Beispiel von schottischem Single Malt Whisky
Authors:
Series:
Controlling und Management, Volume 17
Publisher:
 2017

Bibliographic data

Copyright year
2017
ISBN-Print
978-3-8487-4049-9
ISBN-Online
978-3-8452-8348-7
Publisher
Nomos, Baden-Baden
Series
Controlling und Management
Volume
17
Language
German
Pages
210
Product type
Book Titles

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 18
  2. Abkürzungsverzeichnis No access 19 - 20
    1. 1.1 Relevanz der Thematik und Forschungsfragen No access
    2. 1.2 Design und Beitrag der Untersuchung No access
    3. 1.3 Aufbau der Untersuchung No access
      1. 2.1.1 Marktform des heterogenen Polypols No access
      2. 2.1.2 Preisbildung in heterogen polypolistischen Märkten No access
      3. 2.1.3 Weitere Ansätze zur Ermittlung von Preisgrenzen No access
      1. 2.2.1 Grundlagen der Consumer Theory No access
      2. 2.2.2 Erweiterungen durch die Consumer Theory nach Lancaster No access
      3. 2.2.3 Hedonisches Preismodell nach Rosen No access
    3. 2.3 Beitrag der Resource-Based Theory zur Erklärung von Preisgrenzen No access
      1. 3.1.1 Produktmerkmale des schottischen Single Malt Whisky No access
      2. 3.1.2 Empirische Studien zum hedonischen Preismodell No access
        1. 3.1.3.1 Darstellung der Produktqualität über die externen Produktbewertungen No access
        2. 3.1.3.2 Einfluss externer Produktbewertungen auf die Zahlungsbereitschaft der Konsumenten und die Preissetzung der Anbieter No access
      4. 3.1.4 Einfluss sensorischer Produktmerkmale auf den Produktpreis No access
    2. 3.2 Zusammenhang zwischen Marktanteil und Produktpreis No access
    3. 3.3 Auswirkungen einer Erweiterung des Produktportfolios auf die Preisentwicklung No access
    4. 3.4 Auswirkungen einer Akquisition auf die Preisentwicklung No access
    5. 3.5 Übersicht der Hypothesen No access
        1. 4.1.1.1 Herkunft und Bereinigung der Daten No access
        2. 4.1.1.2 Operationalisierung der Variablen No access
        1. 4.1.2.1 Erhebung und Bereinigung des Panels No access
        2. 4.1.2.2 Bildung eines weiteren Panels No access
        3. 4.1.2.3 Operationalisierung der Variablen No access
        1. 4.2.1.1 Multiple Regression bei Querschnittdaten No access
        2. 4.2.1.2 Prüfung der Regressionsfunktion und Modellprämissen No access
        3. 4.2.1.3 Externe Produktbewertungen als Mediator No access
        1. 4.2.2.1 Multiple Regression bei Paneldaten No access
        2. 4.2.2.2 Weitere Verfahren zur Analyse von Paneldaten No access
        3. 4.2.2.3 Ermittlung des Difference in Difference Schätzers No access
      1. 5.1.1 Hedonisches Preismodell für schottischen Single Malt Whisky No access
      2. 5.1.2 Externe Produktbewertungen als Indikator für Qualität No access
      3. 5.1.3 Einfluss sensorischer Produktmerkmale auf den Produktpreis No access
      1. 5.2.1 Einfluss externer Produktbewertungen auf den Produktpreis No access
      2. 5.2.2 Reaktion der Anbieter auf geänderte Produktbewertungen No access
      3. 5.2.3 Mediatorenanalyse zur Ermittlung der totalen Effekte der Produktmerkmale auf den Produktpreis No access
    3. 5.3 Zusammenhang zwischen dem Marktanteil und dem Produktpreis No access
      1. 5.4.1 Einfluss der Faktoren auf das Preisniveau No access
      2. 5.4.2 Einfluss der Faktoren auf den Preistrend No access
      1. 5.5.1 Difference in Difference Schätzer der Auswirkungen einer Akquisition auf die Preisentwicklung der gekauften Unternehmen No access
      2. 5.5.2 Auswirkungen einer Akquisition auf die Preisentwicklung der kaufenden Unternehmen No access
      3. 5.5.3 Reaktion der Wettbewerber auf Preisänderungen No access
      4. 5.5.4 Auswirkungen einer Akquisition auf die Preisentwicklung des gekauften Unternehmens in Abhängigkeit von dessen Unternehmensgröße No access
    1. 6.1 Zusammenfassung der Erkenntnisse No access
    2. 6.2 Implikationen für die Praxis No access
    3. 6.3 Limitationen der Untersuchung No access
    4. 6.4 Ansatzpunkte für weitere Forschung No access
  9. Anhang No access 195 - 198
  10. Literaturverzeichnis No access 199 - 210

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