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Edited Book No access
Reaching and Responding to the Audience
Editors:
|
Publisher:
2011
Summary
Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.
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Bibliographic data
Copyright year
2011
ISBN-Print
978-0-7591-1951-2
ISBN-Online
978-0-7591-1345-9
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
174
Product type
Edited Book
Table of contents
ChapterPages
CONTENTS No access
EDITORS’ NOTE No access
PREFACE No access
CHAPTER ONE. START SPREADING THE NEWS: MARKETING AND COMMUNICATION No access Pages 1 - 36
CHAPTER TWO. IN LIEU OF MIND READING: VISITOR STUDIES AND EVALUATION No access Pages 37 - 74
CHAPTER THREE. LIKE A GOOD NEIGHBOR: COMMUNITY ADVOCACY FOR SMALL MUSEUMS No access Pages 75 - 97
CHAPTER FOUR. ACCESSIBILITY IS FOR EVERYONE No access Pages 98 - 120
CHAPTER FIVE. GOOD VISITOR SERVICE, OR “PUT DOWN THE PENCIL AND PUT ON A SMILE!” No access Pages 121 - 140
CHAPTER SIX. NEW ROLES FOR SMALL MUSEUMS No access Pages 141 - 162
