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Meinungsführer und der "Flow of Communication"

Authors:
Publisher:
 2017

Bibliographic data

Copyright year
2017
ISBN-Print
978-3-8487-3229-6
ISBN-Online
978-3-8452-7589-5
Publisher
Nomos, Baden-Baden
Series
Konzepte. Ansätze der Medien- und Kommunikationswissenschaft
Volume
19
Language
German
Pages
180
Product type
Educational Book

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 12
    1. Entwicklung und Perspektiven der Meinungsführerforschung No access
    2. Zentrale Prämissen des Meinungsführerkonzepts No access
    3. Theoretische Grundlagen: Massenmediale und interpersonale Kommunikation No access
    4. Die Rolle massenmedialer Kommunikation bei der Vermittlung politisch und gesellschaftlich relevanter Informationen No access
    5. Die Rolle interpersonaler Kommunikation bei der Vermittlung politisch und gesellschaftlich relevanter Informationen No access
    6. Zur Interdependenz von massenmedialer und interpersonaler Kommunikation No access
    7. Theoretische Grundlagen: Soziale Netzwerke No access
    1. Die Erie-Studie: „The People’s Choice. How the Voters Make Up their Mind in a Presidential Campaign“ No access
    2. Die Rovere-Studie: „Patterns of Influence“ – Typen von Meinungsführern No access
    3. Die Decatur-Studie: „Personal Influence. The Part Played by People in the Flow of Communication“ No access
    4. Die Elmira-Studie: „Voting. A Study of Opinion Formation in a Presidential Campaign“ No access
    1. Massenmediale und interpersonale Kommunikation im Diffusionsprozess No access
    2. Die Drug-Studien: „Social Relations and Innovation in the Medical Profession“ – „The Diffusion of an Innovation Among Physicians“ No access
    3. Die Bedeutung des Nachrichtenwerts im Diffusionsprozess: „Diffusion of a Major News Story“ No access
    4. Weitere Befunde zur Bedeutung des Nachrichtenwerts im Diffusionsprozess No access
    5. „Two Cycle Flow of Communication“ No access
    6. Meinungsführer und „Opinion Sharing“ No access
    7. Meinungsführer und Persönlichkeitsstärke No access
    8. Meinungsführerschaft im sozialen Kontext No access
    1. Befragungen von Meinungsführern zur Selbsteinschätzung No access
    2. Befragung der Peer-Group von Meinungsführern zur Fremdeinschätzung No access
    3. Kombination von Fremd- und Selbsteinschätzung No access
    4. Soziometrische Studien/Netzwerkanalysen No access
    5. Selten genutzte Methoden der Meinungsführerforschung: Beobachtung, Inhaltsanalyse und Experiment No access
    1. Eigenschaften im Zusammenhang mit Persönlichkeitsmerkmalen und Charakterprädispositionen No access
    2. Eigenschaften im Zusammenhang mit Wissen, Expertise und Themeninteresse No access
    3. Eigenschaften im Zusammenhang mit der sozialen Integration und Soziabilität No access
    4. Eigenschaften im Zusammenhang mit der sozialen Position No access
    5. Soziodemografische Merkmale No access
    6. Kommunikationsrollen: Opinion Follower, Opinion Sharer und Inaktive No access
    1. 'Virtuelle' bzw. publizistische Meinungsführer in traditionellen Massenmedien No access
    2. Parasoziale Meinungsführer No access
    3. Opinion Leadership Online: Meinungsführer in Online und Social Media No access
  8. Fazit und Ausblick: Zur gesellschaftlichen Relevanz des Meinungsführerkonzepts No access 151 - 157
  9. Die „Top Ten“ der Forschungsliteratur No access 158 - 161
  10. Literatur No access 162 - 180

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