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Book Titles No access
Going Global
How Europe Helps Small Firms Export
Authors:
Publisher:
2010
Summary
The globalization of markets, and the prospect of a Single European Market by the end of 1992 in particular, have heightened European attention to the export challenge and has spawned an intriguing array of export assistance services designed to help even the smallest business become a global competitor. Some of these initiatives are new and relatively untested; while others are well established and time-tested. The most interesting among them deal with exporting not as an end in itself but as part of a package of internationally development initiatives. In the struggle to become more internationally competitive and to increase exporting among its small- and medium-sized businesses, the United States has much to learn form its European trading partners.
Going Global explores the principles that underlie European programs to help small and medium-sized firms export, and presents practical, policy-oriented guidance for creating high-yield export assistance programs in the United States in tough economic times.
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Bibliographic data
Copyright year
2010
ISBN-Print
978-0-8157-6203-4
ISBN-Online
978-0-8157-1673-0
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
118
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
1. Europe's Export Challenge No access Pages 1 - 11
2. Why Most Small- and Medium-Sized Firms Don't Export No access Pages 12 - 21
3. Who Should Be Helped to Export No access Pages 22 - 37
4. What Forms of Export Assistance Work Best No access Pages 38 - 65
5. Who Should Deliver the Export Assistance and Where No access Pages 66 - 78
6. How Export Assistance Should Be Financed No access Pages 79 - 87
7. Conclusion: Thinking Strategically about Export Assistance No access Pages 88 - 100
