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Book Titles No access

Living with Cultivating Messages

What Are the Constructs that Compose Media Messages in Cultivation Theory?
Authors:
Series:
Reihe Rezeptionsforschung, Volume 42
Publisher:
 2021

Summary

How are our conceptions of social reality affected by messages from television? Most cultivation studies addressing this question focus on media effects. However, this book adopts a new perspective and examines cultivating messages themselves. The book addresses what messages are and how uniform messages differ from genre-specific messages and metanarratives. It brings together different perspectives and introduces a new concept, coined 'subgenre messages', which takes into account the shift towards online television in the media landscape. The book’s computational simulation study shows how some message concepts are more similar than others. Finally, subgenre messages emerge as the most robust in the face of bias.

Keywords



Bibliographic data

Copyright year
2021
ISBN-Print
978-3-8487-8304-5
ISBN-Online
978-3-7489-2694-8
Publisher
Nomos, Baden-Baden
Series
Reihe Rezeptionsforschung
Volume
42
Language
English
Pages
224
Product type
Book Titles

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access Pages 1 - 20
    1. 1.1 From Living with Television towards Living with Cultivating Messages No access
    2. 1.2 Premises, Rationale, and Structure No access
      1. 2.1.1 Prelude to Cultural Indicators Project No access
        1. 2.1.2.1 Theoretical Implications of the Cultural Indicators Project No access
        2. 2.1.2.2 Some Empirical Assessment of the Cultural Indicators Project No access
        1. 2.1.3.1 Four Measures for Message System Analysis No access
        2. 2.1.3.2 Analyses in Message System Analysis No access
        3. 2.1.3.3 Example of Empirical Assessment No access
        1. 2.1.4.1 Some Critique on Theoretical Implications No access
        2. 2.1.4.2 Some Critique and Advances in Methodology No access
      1. 2.2.1 Gerbner’s Idea of Television No access
      2. 2.2.2 Television Today: What Is Online Television? No access
      3. 2.2.3 Consequences of Online Television for Cultural Indicators Project No access
    1. 3.1 Why to Consider Genre, Narrative, & Message No access
      1. 3.2.1 History and Genre from the Linguistic Perspective No access
      2. 3.2.2 Financial Forces and Genre from the Economic Perspective No access
      3. 3.2.3 Reality Observation and Genre from the Sociological Perspective No access
      4. 3.2.4 Knowledge Structures and Genre from the Psychological Perspective No access
      5. 3.2.5 Implications of the Four Moderating Factors No access
      1. 3.3.1 Narrative Turn Across Fields No access
      2. 3.3.2 Narratives in Communication No access
        1. 3.3.3.1 Classical Narratology No access
        2. 3.3.3.2 Post-Classical Narratology No access
      3. 3.3.4 Implications from Semiotics for Communication No access
      1. 3.4.1 Defining Messages in Cultivation No access
      2. 3.4.2 Messages in Semiotics No access
    2. 3.5 Interim Conclusion No access
      1. 4.1.1 Critical Theory and Uniform Messages No access
      2. 4.1.2 Precision of Uniform Messages No access
      1. 4.2.1 Tenets and Critiques of Genre-Specific Messages No access
      2. 4.2.2 Precision and Relevance of Genre-Specific Messages No access
      1. 4.3.1 Postmodernism and Narratology on Metanarratives No access
        1. 4.3.2.1 Multi-Generic Status No access
        2. 4.3.2.2 Nested Structure No access
      1. 4.4.1 Consequences from Former Message Concepts No access
      2. 4.4.2 Subgenres and Online Television No access
      3. 4.4.3 Assumptions of Subgenre Messages in Cultivation No access
    1. 5.1 Postulates and Lemmas of Message Conceptualizations No access
    2. 5.2 Summary and Research Question No access
      1. 6.1.1 Data Generating Framework: True Message Concepts No access
      2. 6.1.2 Data Analytical Framework: Estimated Message Concepts & Strength of Belief No access
        1. 6.2.1.1 DAF Results for Viewing Groups when Uniform Messages as DGF No access
        2. 6.2.1.2 DAF Results for Viewing Groups when Genre-Specific Messages as DGF No access
        3. 6.2.1.3 DAF Results for Viewing Groups when Metanarratives as DGF No access
        4. 6.2.1.4 DAF Results for Viewing Groups when Subgenre Messages as DGF No access
        1. 6.2.2.1 DAF Results for Belief Effects when Uniform Messages as DGF No access
        2. 6.2.2.2 DAF Results for Belief Effects when Genre-Specific Messages as DGF No access
        3. 6.2.2.3 DAF Results for Belief Effects when Metanarratives as DGF No access
        4. 6.2.2.4 DAF Results for Belief Effects when Subgenre Messages as DGF No access
      1. 6.2.3 Impact of Third Factors on Differences between Heavy and Light Viewers & Belief Effects No access
    1. 7.1 Implications of the Simulation Results for Assessing the Impact of Message Concepts No access
      1. 7.2.1 Common Limitations of Simulation No access
      2. 7.2.2 Modelling Viewing Choice Behavior No access
      3. 7.2.3 Distinction between Heavy and Light Viewers No access
    2. 7.3 General Implications for the Future of Cultivation Theory No access
  2. Chapter Eight Conclusion No access Pages 185 - 190
  3. REFERENCES No access Pages 191 - 206
    1. Appendix A Tables & Figures No access
    2. Appendix B Narrative Glossary No access
    3. Appendix C R Code for Simulation No access

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