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Living with Cultivating Messages

What Are the Constructs that Compose Media Messages in Cultivation Theory?
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Verlag:
 2021

Zusammenfassung

Wie beeinflussen Botschaften aus dem Fernsehen unsere Wahrnehmung über die soziale Realität? Meistens konzentrieren sich Kultivierungsstudien zu dieser Frage auf die Medieneffekte. Doch das vorliegende Buch wählt einen neuen Ansatz und stellt die kultivierenden Botschaften in den Vordergrund. Das Buch behandelt, was Botschaften sind und wie sich uniforme von genrespezifischen Botschaften und Metanarrativen unterscheiden. Es werden verschiedene theoretische und fachliche Perspektiven zusammengebracht und das neue Botschaftskonzept ‚Subgenre-Botschaften‘ vorgestellt, welches die Veränderungen der Medienlandschaft hin zum Online-Fernsehen berücksichtigt. Die computergestützte Simulationsstudie zeigt, inwiefern sich manche Botschaftskonzepte mehr ähneln als andere, und demonstriert, dass Subgenre-Botschaften am robustesten gegenüber Verzerrungen sind.

Schlagworte

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Bibliographische Angaben

Copyrightjahr
2021
ISBN-Print
978-3-8487-8304-5
ISBN-Online
978-3-7489-2694-8
Verlag
Nomos, Baden-Baden
Reihe
Reihe Rezeptionsforschung
Band
42
Sprache
Englisch
Seiten
224
Produkttyp
Monographie

Inhaltsverzeichnis

KapitelSeiten
  1. Titelei/Inhaltsverzeichnis Kein Zugriff 1 - 20
    1. 1.1 From Living with Television towards Living with Cultivating Messages Kein Zugriff
    2. 1.2 Premises, Rationale, and Structure Kein Zugriff
      1. 2.1.1 Prelude to Cultural Indicators Project Kein Zugriff
        1. 2.1.2.1 Theoretical Implications of the Cultural Indicators Project Kein Zugriff
        2. 2.1.2.2 Some Empirical Assessment of the Cultural Indicators Project Kein Zugriff
        1. 2.1.3.1 Four Measures for Message System Analysis Kein Zugriff
        2. 2.1.3.2 Analyses in Message System Analysis Kein Zugriff
        3. 2.1.3.3 Example of Empirical Assessment Kein Zugriff
        1. 2.1.4.1 Some Critique on Theoretical Implications Kein Zugriff
        2. 2.1.4.2 Some Critique and Advances in Methodology Kein Zugriff
      1. 2.2.1 Gerbner’s Idea of Television Kein Zugriff
      2. 2.2.2 Television Today: What Is Online Television? Kein Zugriff
      3. 2.2.3 Consequences of Online Television for Cultural Indicators Project Kein Zugriff
    1. 3.1 Why to Consider Genre, Narrative, & Message Kein Zugriff
      1. 3.2.1 History and Genre from the Linguistic Perspective Kein Zugriff
      2. 3.2.2 Financial Forces and Genre from the Economic Perspective Kein Zugriff
      3. 3.2.3 Reality Observation and Genre from the Sociological Perspective Kein Zugriff
      4. 3.2.4 Knowledge Structures and Genre from the Psychological Perspective Kein Zugriff
      5. 3.2.5 Implications of the Four Moderating Factors Kein Zugriff
      1. 3.3.1 Narrative Turn Across Fields Kein Zugriff
      2. 3.3.2 Narratives in Communication Kein Zugriff
        1. 3.3.3.1 Classical Narratology Kein Zugriff
        2. 3.3.3.2 Post-Classical Narratology Kein Zugriff
      4. 3.3.4 Implications from Semiotics for Communication Kein Zugriff
      1. 3.4.1 Defining Messages in Cultivation Kein Zugriff
      2. 3.4.2 Messages in Semiotics Kein Zugriff
    5. 3.5 Interim Conclusion Kein Zugriff
      1. 4.1.1 Critical Theory and Uniform Messages Kein Zugriff
      2. 4.1.2 Precision of Uniform Messages Kein Zugriff
      1. 4.2.1 Tenets and Critiques of Genre-Specific Messages Kein Zugriff
      2. 4.2.2 Precision and Relevance of Genre-Specific Messages Kein Zugriff
      1. 4.3.1 Postmodernism and Narratology on Metanarratives Kein Zugriff
        1. 4.3.2.1 Multi-Generic Status Kein Zugriff
        2. 4.3.2.2 Nested Structure Kein Zugriff
      1. 4.4.1 Consequences from Former Message Concepts Kein Zugriff
      2. 4.4.2 Subgenres and Online Television Kein Zugriff
      3. 4.4.3 Assumptions of Subgenre Messages in Cultivation Kein Zugriff
    1. 5.1 Postulates and Lemmas of Message Conceptualizations Kein Zugriff
    2. 5.2 Summary and Research Question Kein Zugriff
      1. 6.1.1 Data Generating Framework: True Message Concepts Kein Zugriff
      2. 6.1.2 Data Analytical Framework: Estimated Message Concepts & Strength of Belief Kein Zugriff
        1. 6.2.1.1 DAF Results for Viewing Groups when Uniform Messages as DGF Kein Zugriff
        2. 6.2.1.2 DAF Results for Viewing Groups when Genre-Specific Messages as DGF Kein Zugriff
        3. 6.2.1.3 DAF Results for Viewing Groups when Metanarratives as DGF Kein Zugriff
        4. 6.2.1.4 DAF Results for Viewing Groups when Subgenre Messages as DGF Kein Zugriff
        1. 6.2.2.1 DAF Results for Belief Effects when Uniform Messages as DGF Kein Zugriff
        2. 6.2.2.2 DAF Results for Belief Effects when Genre-Specific Messages as DGF Kein Zugriff
        3. 6.2.2.3 DAF Results for Belief Effects when Metanarratives as DGF Kein Zugriff
        4. 6.2.2.4 DAF Results for Belief Effects when Subgenre Messages as DGF Kein Zugriff
      3. 6.2.3 Impact of Third Factors on Differences between Heavy and Light Viewers & Belief Effects Kein Zugriff
    1. 7.1 Implications of the Simulation Results for Assessing the Impact of Message Concepts Kein Zugriff
      1. 7.2.1 Common Limitations of Simulation Kein Zugriff
      2. 7.2.2 Modelling Viewing Choice Behavior Kein Zugriff
      3. 7.2.3 Distinction between Heavy and Light Viewers Kein Zugriff
    3. 7.3 General Implications for the Future of Cultivation Theory Kein Zugriff
  9. Chapter Eight Conclusion Kein Zugriff 185 - 190
  10. REFERENCES Kein Zugriff 191 - 206
    1. Appendix A Tables & Figures Kein Zugriff
    2. Appendix B Narrative Glossary Kein Zugriff
    3. Appendix C R Code for Simulation Kein Zugriff

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